Ahmad, Rozila and Abdullah, Johan Eusoffe and Zainol, Noor Azimin and Ramely, Asmahany (2023) Attracting Customers Using Sustainability: A Look at The Datai, Langkawi. Journal of Business Management and Accounting (JBMA), 13 (1). pp. 57-78. ISSN 2231-9298 (e2636-9249)

Ramely, Asmahany and Ab Talib, Mohd Fadzilillah and Ahmad, Rozila and Mat Yusof, Noor Amalina (2023) Examining PESTEL Analysis of Event Businesses in Malaysia. Journal of Event, Tourism and Hospitality Studies (JETH), 3. pp. 57-79. ISSN 2805-4423

Foo, Yen Sin and Ramely, Asmahany and Yusof, Noor Amalina and Ahmad, Rozila (2023) Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

Abdul Razak, Roshita and Rashid Radha, Jasmine Zea Raziah Radha and Ahmad, Rozila (2022) Exploring Hospitality Students’ Expectation for Internship Placement During the Covid-19 Pandemic: The Case of Universiti Utara Malaysia Students. Journal of Event, Tourism and Hospitality Studies (JETH), 2. pp. 177-198. ISSN eISSN 2805-4423

Ahmad, Rozila and Abdul Razak, Roshita (2020) Human Capital Investment: The Datai Sets a Risky Example. Journal of Business Management and Accounting (JBMA), 10 (1). pp. 81-94. ISSN 2231-9298 (e2636-9249)

Ahmad, Rozila and Abdul Rahman, Rohana and Mustaffa, Che Su and Mohd Shariff, Nurhazani and Zainol, Noor Azimin and Rashid Radha, Jasmine Zea Raziah Radha (2020) Policy changes and its enforcement toward foreign workers in hotel industry. Journal of Tourism, Hospitality and Environment Management, 5 (18). 01-09. ISSN 0128-178X

Ahmad, Rozila and Mustaffa, Che Su and Mohd Shariff, Nurhazani and Zainol, Noor Azimin and Rashid Radha, Jasmine Zea Raziah and Abdul Razak, Roshita (2019) Addressing the issue of high dependence on foreign labours through human resource investment: a literature review. Journal of Hospitality and Networks, 1. pp. 71-76.

Ahmad, Rozila and Zainol, Noor Azimin and Abu Karim, Mohd Hyrul (2019) Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia. Journal of KATHA, 15 (1). pp. 20-45. ISSN 18232159

Ahmad, Rozila and Mohd Shariff, Nurhazani (2019) Introduction to human resource management in tourism and hospitality industry. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-2210-36-8

Ahmad, Rozila and Mustaffa, Che Su and Mohd Shariff, Nurhazani and Zainol, Noor Azimin and Rashid Radha, Jasmine Zea Raziah Radha and Abdul Razak, Roshita (2019) Menangani isu kebergantungan yang tinggi terhadap pekerja asing melalui pelaburan sumber manusia: ulasan karya. Journal of Hospitality and Networks, 1. pp. 71-76. ISSN 2637-143X

Omar, Muhamad Saufiyudin and Ahmad, Rozila and Mustaffa, Che Su (2019) The description of fast food employees' job involvement. Journal of Tourism, Hospitality and Environment Management, 4 (13). pp. 1-8. ISSN 0128-178X

Abdul Razak, Roshita and Mohd Shariff, Nurhazani and Zainol, Noor Azimin and Rashid Radha, Jasmine Zea Raziah Radha and Ahmad, Rozila (2018) Are students competencies in line with industry expectation? International Journal of Education, Psychology and Counseling, 3 (15). pp. 47-56. ISSN 0128-164X

Kasim, Azilah and Dzakiria, Hisham and Ahmad, Rozila (2017) Does firm size influence innovative water management responses in the hotel sector? Advanced Science Letters, 23 (1). ISSN 1936-6612

Zainol, Noor Azimin and Ahmad, Rozila and Rashid Radha, Jasmine Zea Raziah Radha and Ideris, Muhammad Shah Kamal (2017) Examining food wastage, cash handling and cost control practices: the case of food and beverage outlets in Malaysia. International Journal of Business and Management, 1 (2). pp. 182-188. ISSN 25903721

Pang, Shin Yun and Ahmad, Rozila (2017) Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre.

Abu Karim, Mohd Hyrul and Ahmad, Rozila and Zainol, Noor Azimin (2017) Length of working experience as a moderator in a hotel managers' behavioural intention to adopt Islamic quality standards for hotels in Peninsular Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (3). pp. 133-151. ISSN 2462-1714

Zainol, Noor Azimin and Ahmad, Rozila and Mohd Shariff, Nurhazani (2016) Investigating the barriers and success factors in implementing shariah compliant hotel operations. The Social Sciences, 11 (30). pp. 7163-7167. ISSN 1818-5800

Ahmad, Rozila and Scott, Noel and Abdul Rahman, Rohana (2016) Why minimum wage order implementation is a challenge to human resource managers in Langkawi hotels. International Journal of Culture, Tourism and Hospitality Research, 10 (2). pp. 191-204. ISSN 1750-6182

Ahmad, Rozila and Jong, Sharon and Zainol, Noor Azimin and Omar, Hamimi (2015) The challenge of practising functional flexibility in four-star hotels in Malaysia. In: Conference on Natural Resources, Tourism and Services Management 2015, 15-17 April 2015, Sabah, Malaysia.

Abu Karim, Mohd Hyrul and Ahmad, Rozila and Zainol, Noor Azimin (2015) Differences in hotel attributes: Islamic hotel and sharia compliant hotel in Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 1 (2). pp. 157-169. ISSN 2462-1714

Mohd Shariff, Nurhazani and Ramli, Kamal Izzuwan and Ahmad, Rozila and Zainol Abidin, Azlan (2015) Factors contributing to the timely completion of PhD at the Malaysian public higher educational institutions. International Journal of Humanities Social Sciences and Education (IJHSSE), 2 (1). pp. 256-263. ISSN 2349-0373

Mohd Shariff, Nurhazani and Zainol Abidin, Azlan and Ramli, Kamal Izzuwan and Ahmad, Rozila (2015) Predictors of timely PhD completion: Investigating the perceptions of PhD candidates at the Malaysian university. Mediterranean Journal of Social Sciences, 6 (3 S1). pp. 259-267. ISSN 2039-9340

Omar, Muhamad Saufiyudin and Ariffin, Hashim Fadzil and Ahmad, Rozila (2015) The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor. International Journal of Administration and Governance, 1 (4). pp. 1-8. ISSN 2077-4486

Omar, M.S. and Ariffin, H. F. and Ahmad, Rozila (2014) Factors affecting customers' satisfaction in Arabic restaurants. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Ahmad, Rozila and Rashid, Basri and Ariffin, H. F. (2014) Hospitality graduates' salary and gender differences. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Abu Karim, M. H. and Ahmad, Rozila and Zainol, N. (2014) Hotel managers' intention towards implement Islamic quality standard for hotels in Malaysia: A conceptual paper. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Zainol, Noor Azimin and Ahmad, Rozila and Mohd Shariff, Nurhazani (2014) A walk down memory lane: Reflecting on hospitality understanding amongst UUM students. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Ahmad, Rozila and Rashid, Basri and Mohd Shariff, Nurhazani (2014) Malaysian hospitality industry: Graduates’ justifications for leaving the industry. International Journal of Management Studies (IJMS), 21 (2). pp. 1-20. ISSN 2232-1608

Ahmad, Rozila and Scott, Noel (2014) Managing the front office department: staffing issues in Malaysian hotels. Anatolia: An International Journal of Tourism and Hospitality Research, 25 (1). pp. 24-38. ISSN 1303-2917

Ahmad, Rozila (2013) Executives' Fringe Benefits in Langkawi Hotels. Malaysian Management Journal (MMJ), 17. pp. 27-42. ISSN 0128-6226

Ahmad, Rozila (2013) Executives’ fringe benefits in Langkawi hotels. Malaysian Management Journal (MMJ), 17. pp. 27-42. ISSN 0128-6226

Ahmad, Rozila (2012) Managers' fringe benefits: A study of three, four and five star-hotels in Langkawi. In: 4th Asia-Euro Conference 2012 in Tourism, Hospitality & Gastronomy, 28 November - 1 December 2012, Lakeside Campus, Taylor's University, Subang Jaya.

Zainol, Noor Azimin and Ahmad, Rozila and Abdul Razak, Roshita (2011) Relating individual’s acceptability and service failure. In: World Business and Social Science Research Conference , 27-28 October 2011 , Flamingo Hotel Las Vegas, USA .

Ahmad, Rozila and Zainol, Noor Azimin (2011) What it takes to be a manager: The case of Malaysian five-star resort hotels. In: 2nd International Conference on Business and Economic Research (2nd ICBER 2011), 14-16 March 2011, Holiday Villa Beach Resort and Spa, Langkawi . (Unpublished)

Ahmad, Rozila and Solnet, David (2010) Strategic human resource management in Malaysian five star hotels: “Best practise” or environmental “fit”? In: 20th Annual CAUTHE 2010, 8 - 11 February 2010, Grand Chancellor Hotel, Hobart, Tasmania. (Unpublished)

Ahmad, Rozila and Scott, Noel and Solnet, David (2010) The practise of strategic compensation in Malaysian five-star beach resort hotels. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 167-177. ISBN 983-2078-36-4

Ahmad, Rozila and Solnet, David (2008) How does introduction of strategic job in four and five star hotels affect organizational commitment and organizational citizenship behaviour: A theoretical framework. In: CAUTHE 2008 Conference - 18th International Research Conference, 11-14 Feb.2008, Gold Coast International Hotel, Gold Coast, Australia. (Unpublished)

Ahmad, Rozila and Mustaffa, Che Su Human Resource Investment in Luxury Hotels: Developing A Compensation Plan that Addresses The Issue of High Dependence on Foreign Labours (S/O 13801). Project Report. UUM. (Submitted)