mailto:uumlib@uum.edu.my 24x7 Service; AnyTime; AnyWhere

Items where Author is "Aurellia, Janice"

Group by: Item Type | No Grouping
Number of items: 1.

Samuel, Hatane and Aurellia, Janice (2017) Ad-creativity, internal consumer response, and purchase intention: an evaluation upon Ardiles “Flash Mom” TV ad. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

This list was generated on Thu Dec 5 11:36:17 2024 +08.