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Items where Author is "Aurellia, Janice"

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Conference or Workshop Item

Samuel, Hatane and Aurellia, Janice (2017) Ad-creativity, internal consumer response, and purchase intention: an evaluation upon Ardiles “Flash Mom” TV ad. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

This list was generated on Fri Mar 29 10:34:37 2024 +08.