Hanaysha, Jalal and Abdullah, Haim Hilman (2015) Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia. Mediterranean Journal of Social Sciences, 6 (4). pp. 458-465. ISSN 20399340

Hanaysha, Jalal and Abdullah, Haim Hilman (2015) Advertising and country of origin as key success factors for creating sustainable brand equity. Journal of Asian Business Strategy, 5 (7). pp. 141-152. ISSN 2225-4226

Hanaysha, Jalal and Abdullah, Haim Hilman (2015) The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment. Asian Social Science, 11 (10). pp. 94-104. ISSN 1911-2017

Hanaysha, Jalal and Abd Ghani, Noor Hasmini (2013) The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Hanaysha, Jalal and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2013) Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 488-499. ISSN 1991-8178