Article

Handayani, Bintang and Rashid, Basri (2016) The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention. TEAM Journal of Hospitality and Tourism, 13 (1). pp. 1-14. ISSN 823-4003

Handayani, Bintang and Rashid, Basri (2015) Examination of transport performance and authenticity on behavioural intention. ASEAN Marketing Journal, VII (2). pp. 109-118. ISSN 2085-5044

Handayani, Bintang and Rashid, Basri (2015) National identity attributes as desired future image of a nation. Middle-East Journal of Scientific Research, 23 (11). pp. 2722-2730. ISSN 1990-9233

Handayani, Bintang and Rashid, Basri (2013) Conceptualisation of nation brand image. International Journal of Management Studies (IJMS), 20 (2). pp. 165-183. ISSN 2180-2467

Book Section

Handayani, Bintang and Rashid, Basri (2018) Giving brand image to a nation. In: Digital Marketing and Consumer Engagement. IGI Global -, pp. 979-998. ISBN 9781522551874