Kumar, Pranav and Mohd Mokhtar, Sany Sanuri (2016) Ethical marketing practices viewed through consumer spectacles. Market-Tržište, 28 (1). pp. 29-45. ISSN 0353-4790

Kumar, Pranav and Mohd Mokhtar, Sany Sanuri and Al-Swidi, Abdullah Kaid (2013) Class Assessment Card (CAC) for lecture preparation. In: 2nd International Higher Education Teaching and Learning Conference 2013, 9-10 December 2013, Curtin University, Malaysia. (Unpublished)

Kumar, Pranav (2013) Marketing warhorse. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-0474-44-1

Kumar, Pranav and Mohd Mokhtar, Sany Sanuri (2013) ‘Temporary non-appearance of memory’ among the interviewees: Methodology enhancement in qualitative research for achieving high quality data. Middle-East Journal of Scientific Research (MEJSR), 13. pp. 16-22. ISSN 1990-9233