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Yusop, Nor Iadah and Lee, Kok Tiong and Mat Aji, Zahurin and Kasiran, Mohd Khairudin (2010) Free WiFi as strategic competitive advantage for fast-food outlet. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia.