Article

Shaari, Hasnizam and Ahmad, Norzieiriani and Md. Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2019) Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics and Development (JISED), 4 (23). pp. 78-86. ISSN 0128-1755

Shaari, Hasnizam and Yong, Phoon Lee and Md. Salleh, Salniza and Perumal, Selvan and Zainol, Fakhrul Anwar (2019) Millennials alumni and donor behaviour: an insight from management-based university in Malaysia. International Journal of Applied Management Science, 11 (4). p. 352. ISSN 1755-8913

Raza, Mohsin and Md. Salleh, Salniza and Shaari, Hasnizam (2019) Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan. International Journal on Economics, Finance and Sustainable Development, 1 (2). pp. 38-41. ISSN 2615-4021

Mabkhot, Hashed Ahmad and Shaari, Hasnizam and Md. Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 71-82. ISSN 0127-2713

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2016) The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6. pp. 87-98. ISSN 1923-9335

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2016) The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into SME brands. Gadjah Mada International Journal of Business, 18 (1). ISSN 1411-1128

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands. International Journal of Business and Commerce, 4 (7). pp. 51-75. ISSN 2225-2436

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11 (26). pp. 252-266. ISSN 1911-2017

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 58-70. ISSN 2289-8433

Ramli, Mona Fairuz and Othman, Abdul Rahim and Md. Salleh, Salniza (2015) Perceived quality and loyalty towards PubHEI’s of international students in Malaysia’s. Understanding the role of emotional attachment as a mediator. International Journal of Administration and Governance, 1 (4). pp. 51-57. ISSN 2077-4486

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2015) The effect of brand leadership styles on employees’ brand citizenship behavior. Asian Social Science, 11 (18). pp. 86-92. ISSN 1911-2017

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2012) Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment. International Journal of Business and Society, 13 (3). pp. 335-354. ISSN 1511-6670

Hasan, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2011) Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel. World Review of Business Research, 1 (1). pp. 25-33. ISSN 1838-3955

Book Section

Pangil, Faizuniah and Md. Salleh, Salniza (2008) A conceptual framework for examining the relationship between high performance system and organizational citizenship behaviour. In: Book of readings issues on Quality of Work Life (QWL). Penerbit Universiti Utara Malaysia, Sintok, pp. 259-280. ISBN 9789833827626

Conference or Workshop Item

Ramli, Mona Fairuz and Othman, Abdul Rahim and Md. Salleh, Salniza (2015) Factors contributing to emotional brand attachment: The case of Malaysia public higher educational institutions. In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2nd - 4th October 2015, Penang, Malaysia.

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2014) The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2014) Employees brand citizenship behavior: front-liner versus backstage employees’ perspective. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Ismail, Zarina and Md. Salleh, Salniza and Ali, Juhary (2013) Kesan langsung prinsip transformasi perkhidmatan ke atas kualiti perkhidmatan di sektor awam. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Md. Salleh, Salniza and Mohd Nasurdin, Aizzat (2008) Transformational leadership, emotional intelligence and organizational citizenship behavior. In: The 4th National Human Resource Management Conference 2008, 17-19 August 2008 , Tiara Beach Resort, Port Dickson. (Unpublished)

Yeon, Asmah Laili and Razalli, Mohd Rizal and Md. Salleh, Salniza and Ahmad, Yuhaniz and Omar, Zurni (2003) Penilaian terhadap tahap pembelajaran dan pengurusan program kerjasama UUM-IPTS. In: 2nd International Seminar on Learning and Motivation, 13-15 October 2003, Batu Feringghi, Pulau Pinang. (Unpublished)

Book

Shaari, Hasnizam and Md. Salleh, Salniza (2018) Contemporary research in brand management. UUM Press, Sintok. ISBN 978-967-2064-74-9