Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2016) The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into SME brands. Gadjah Mada International Journal of Business, 18 (1). ISSN 1411-1128

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands. International Journal of Business and Commerce, 4 (7). pp. 51-75. ISSN 2225-2436

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11 (26). pp. 252-266. ISSN 1911-2017

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 58-70. ISSN 2289-8433

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2014) The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.