Article

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2016) The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into SME brands. Gadjah Mada International Journal of Business, 18 (1). ISSN 1411-1128

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands. International Journal of Business and Commerce, 4 (7). pp. 51-75. ISSN 2225-2436

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11 (26). pp. 252-266. ISSN 1911-2017

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 58-70. ISSN 2289-8433

Conference or Workshop Item

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2014) The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.