Article

Raza, Mohsin and Salleh, Salniza and Tariq, Beenish and Altayyar, Raed Saud and Shaari, Hasnizam (2020) Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10. pp. 279-286. ISSN 19239335

Shaari, Hasnizam and Mohd Rejab, Nur Hasaniyati (2019) Brand referral behaviour among millenials' consumers: the case of cosmetic brands. International Journal of Modern Trends in Business Research, 2 (9). pp. 1-11. ISSN 2600-8742

Shaari, Hasnizam and Ahmad, Norzieiriani and Md. Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2019) Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics and Development (JISED), 4 (23). pp. 78-86. ISSN 0128-1755

Shaari, Hasnizam and Yong, Phoon Lee and Md. Salleh, Salniza and Perumal, Selvan and Zainol, Fakhrul Anwar (2019) Millennials alumni and donor behaviour: an insight from management-based university in Malaysia. International Journal of Applied Management Science, 11 (4). p. 352. ISSN 1755-8913

Raza, Mohsin and Md. Salleh, Salniza and Shaari, Hasnizam (2019) Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan. International Journal on Economics, Finance and Sustainable Development, 1 (2). pp. 38-41. ISSN 2615-4021

Ilyas, Muhammad Awais and Shaari, Hasnizam and Alshuaibi, Ahmad Said Ibrahim (2018) Employer branding and its dimensions: a pilot study in higher educational institutions of Pakistan. International Business and Accounting Research Journal, 2 (2). pp. 103-110. ISSN 2549-0303

Ilyas, Muhammad Awais and Shaari, Hasnizam and Alshuaibi, Ahmad Said Ibrahim (2018) Transformation of the employees into brand advocates through employer branding. International Journal of Academic Research in Business and Social Science, 8 (6). pp. 361-370. ISSN 2222-6990

Mohd Sidik, Siti Noor Aishah and Shaari, Hasnizam (2017) Antecedents of customer citizenship behavior among automobile online brand community in Malaysia. Journal of Technology Management & Business, 4 (1). pp. 76-86. ISSN 2289-7224

Shaari, Hasnizam and Ahmad, Intan Shafinaz (2017) Brand Resonance Behavior among Online Brand Community. International Review of Management and Marketing, 7 (1). pp. 209-215. ISSN 2146-4405

Mohd Sidik, Siti Noor Aishah and Shaari, Hasnizam (2017) Customer Citizenship Behavior (CCB): the role of brand experience and brand community commitment among automobile online brand community in Malaysia. Journal of Technology Management & Business, 4 (2). pp. 50-64. ISSN 2289-7224

Mabkhot, Hashed Ahmed and Shaari, Hasnizam and Md Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 1-18. ISSN 0127-2713

Mabkhot, Hashed Ahmad and Shaari, Hasnizam and Md. Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 71-82. ISSN 0127-2713

Shaari, Hasnizam and Tan, Yew Kuan (2017) Intention to Purchase Organic Foods among Consumers in Kubang Pasu District, Kedah. Journal of Advance Research in Business Marketing and Supply Chain Management, 1 (1). pp. 43-48. ISSN 2600-8327

Seduram, Linda and Perumal, Selvan and Shaari, Hasnizam (2016) Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441

Shaari, Hasnizam and Ahmad, Intan Shafinaz (2016) Brand evangelism among online brand community members. International Review of Management and Business Research, 5 (1(1)). pp. 80-88. ISSN 2306 - 9007

Mabkhot, Hashed Ahmad and Md Salleh, Salniza and Shaari, Hasnizam (2016) The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6 (3). pp. 596-602. ISSN 2146-4405

Shaari, Hasnizam and Ahmad, Intan Shafinaz (2016) The effect of brand trust and brand community commitment on online brand evangelism behaviour. Malaysian Management Journal, 20. pp. 77-86. ISSN 0128-6226

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2016) The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6. pp. 87-98. ISSN 1923-9335

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178

Shaari, Hasnizam and Md Salleh, Salniza and Hussin, Zolkafli (2015) Employees brand citizenship behavior: Front-liner versus backstage employees' perspective. International Journal of Management Studies (IJMS), 22 (1). pp. 23-32. ISSN 0127-8983

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2015) The effect of brand leadership styles on employees’ brand citizenship behavior. Asian Social Science, 11 (18). pp. 86-92. ISSN 1911-2017

Md Salleh, Salniza and Hussin, Zolkafli and Pangil, Faizuniah and Hasan, Hasnizam and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2013) An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia. International Journal of Business and Social Science, 4 (2). pp. 138-148. ISSN 2219-1933

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2012) Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment. International Journal of Business and Society, 13 (3). pp. 335-354. ISSN 1511-6670

Monograph

Shaari, Hasnizam and Ahmad, Norzieiriani and Perumal, Selvan and Sulaiman, Yaty and Saad, Shahrin and Ibrahim, Johan Afendi (2023) Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880). Technical Report. UUM. (Unpublished)

Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam and Ahmad Arshad, Darwina and Ahmad, Norzieiriani and Saad, Shahrin and Ahmad, Azanin (2023) Pelan Strategik Sekolah Keusahawanan Zakat Kedah (2023 – 2027) (S/O 21141). Project Report. UUM. (Unpublished)

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2021) Developing Green Growth Model of SMEs for A Sustainable Business Development in Malaysia. Technical Report. UUM. (Submitted)

Shaari, Hasnizam and Perumal, Selvan and Abdul Murad, Safwan Marwin (2021) Marina Turiman Bakery: strengthening the brand equity among Maran community. Project Report. UNSPECIFIED. (Unpublished)

Shaari, Hasnizam and Ahmad, Norzieiriani and Md Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2020) The Influence of Halal Marketing Strategies on Intention to Purchase Halal Product: A Comparative Study between Malaysia and Thailand. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Conference or Workshop Item

Shaari, Hasnizam and Md Salleh, Salniza and Perumal, Selvan and Zainol, Fakrul Anwar (2018) Beyond donors and giving: examining alumni citizenship behaviors for university success. In: UNSPECIFIED.

Shaari, Hasnizam and Md Salleh, Salniza and Siddiqui, Benazir Ahmed (2017) Brand community: The right crowd for crowdfunding. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Shaari, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2014) Employees brand citizenship behavior: front-liner versus backstage employees’ perspective. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Ahmad, Intan Shafinaz and Perumal, Selvan and Shaari, Hasnizam (2013) Keinginan pengguna untuk membeli produk berjenama mewah tiruan: Satu kajian di Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Sulaiman, Yaty and Abdul Rahman, Maria and Shaari, Hasnizam Citranet sdn bhd: how to remain resilient in the Malaysian market? In: UNSPECIFIED.

Book

Shaari, Hasnizam and Md. Salleh, Salniza (2018) Contemporary research in brand management. UUM Press, Sintok. ISBN 978-967-2064-74-9