Wan Ismail, Wan Nurisma Ayu (2023) Conspicuous Consumption: Is It Relevant to Muslimah Fashion Industry in Malaysia? (S/O 13936). Project Report. UUM. (Unpublished)

Zakaria, Norhayati and Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam (2020) Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands. Asia Pacific Journal of Marketing and Logistics. pp. 1-35. ISSN 1355-5855

Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2016) Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture. In: Neuroeconomics and the Decision-Making Process. IGI Global, pp. 287-297. ISBN 9781466699892

Zakaria, Norhayati and Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam (2015) Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, pp. 1-18. ISBN 9781466662728

Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior. In: 5th International Conference on International Studies (ICIS), 1st to 2nd December 2014, Kuala Lumpur, Malaysia.

Zakaria, Norhayati and Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam (2014) Cultural patterns of the Gen Y conspicuous consumption behavior: A perspective on consumer's level and intensity of religiosity. In: 5th Global Islamic Marketing Conference (GIMAC5), 22 - 24 April 2014, Kuala Lumpur.

Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Conspicuous consumption behavior: Cultural dimensions, implications, and future research. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global, pp. 66-77. ISBN 9781466647497

Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam and Zakaria, Norhayati (2013) Simply showing off? The impact of materialism value on conspicuous comsumption. In: 2nd Applied International Business Conference (AIBC2013), 7 – 8 December 2013, Labuan School of International Business and Finance, Universiti Malaysia Sabah.