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Ahmed, Sayed and Uddin, Md Mohan and Ahshanullah, Mohammad (2008) Consumers' reaction to product variety: Does culture matter? SSRN Electronic Journal. pp. 1-16. ISSN 1556-5068
Ahmed, Sayed and Uddin, Md Mohan and Ahshanullah, Mohammad (2008) Consumers' reaction to product variety: Does culture matter? SSRN Electronic Journal. pp. 1-16. ISSN 1556-5068