Che Omar, Azizah and Sarif, Siti Mahfuzah and Shiratuddin, Norshuhada (2015) Advertising theories in impulse purchase elements for iTV advertisement. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Abd Muin, Mohd Adib and Shuib, Mohd Sollehudin and Che Omar, Azizah (2019) Analysis of new haddul kifayah on income zakat in Kedah state. In: International Conference on Zakat, Tax, Waqf And Economic Development (ZAWED), 1st – 2nd December 2019, Adya Hotel Langkawi, Malaysia.

Annamalai, Subashini and Che Omar, Azizah and Abdul Salam, Sobihatun Nur (2022) A Computational Thinking Model for Game Based Learning to Enhance Students' Mathematical Problem Solving Skills. Technical Report. Universiti Utara Malaysia, Sintok. (Submitted)

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency. ARPN Journal of Engineering and Applied Sciences, 10 (3). pp. 1427-1437. ISSN 1819-6608

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abd Muin, Mohd Adib (2015) Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency. International Journal of Conceptions on Management and Social Sciences, 3 (2). pp. 40-45. ISSN 2357–2787

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptualising impulse purchase elements for iTV advertising. International Journal of Innovation, Management and Technology, 6 (1). pp. 1-7. ISSN 2010-0248

Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina and Che Omar, Azizah (2013) Diffusion of iTV advertising in Malaysia: The industry players' perspectives. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina (2013) Identification of research gap: T-commerce impulse purchase for iTV advertising. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur.

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2014) Impulse purchase in iTV advertising: A conceptual model of gap analysis. International Journal of Computer Applications, 91 (11). pp. 20-26. ISSN 0975-8887

Abd Muin, Mohd Adib and Che Omar, Azizah and Abdullah, Shuhairimi (2018) Pembentukan model amalan keusahawanan sosial Islam dalam kalangan usahawan sosial berjaya muslim (The formation of Islamic social entrepreneurship model among successful Muslim social entrepreneurs). Jurnal Pembangunan Sosial, 21 (9). pp. 1-16. ISSN 1394-6528

Abd Muin, Mohd Adib and Che Omar, Azizah and Shuib, Mohd Sollehudin (2019) Peranan sifat-sifat terpuji (Mahmudah) dalam keusahawanan sosial Islam: satu pengenalan dari perspektif media sosial dan Revolusi Industri 4.0. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Sarif, Siti Mahfuzah and Che Omar, Azizah and Shiratuddin, Norshuhada (2016) Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey. Journal of Telecommunication, Electronic and Computer Engineering, 8 (8). pp. 125-128. ISSN 2180-1843

Aziz, Nurulnadwan and Che Omar, Azizah and Abdul Mutalib, Ariffin and Ahmad, Siti Zulaiha and Muin, Mohd Adib and Annamalai, Subashini (2020) Uncovering the needs for a hybridized interaction design model for sign language learning through experts’ feedback. Journal of Physics: Conference Series, 1529. pp. 1-10. ISSN 1742-6588

Abd Muin, Mohd Adib and Abdullah, Shuhairimi and Che Omar, Azizah (2019) The fiqh method in Islamic social entrepreneurship: an introduction. In: Islamic Development Management. Springer, Singapore, pp. 225-238. ISBN 978-981-13-7583-5