Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

Cheah, Joyce Lynn-Sze and Ahmad, Mohd Khairie (2017) Confucian Value-Based Leadership Communication: A study on Tun Dr. Mahathir Mohamad. Jurnal Komunikasi = Malaysian Journal of Communication, 33 (3). pp. 140-156. ISSN 2289-151X

Ahmad, Gambo Ibrahim and Ahmad, Mohd Khairie and Cheah, Joyce Lynn-Sze (2019) Exploring dakwah as Muslim cultural element strategy in oral polio vaccination campaign in Nigeria. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Cheah, Joyce Lynn-Sze (2019) Pembangunan kepimpinan belia di Malaysia: cabaran dan harapan. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23&24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

Yusof, Norhafezah and Kaur, Amrita and Cheah, Joyce Lynn-Sze (2019) Post graduate students insights into understanding intercultural communication in global workplaces. Innovations in Education and Teaching International, 56 (1). pp. 77-87. ISSN 1470-3297

Shehzadi, Sidra and Mustaffa, Che Su and Cheah, Joyce Lynn-Sze (2020) Surviving universities’ brand image in pandemic situation of Corona Virus: Role of ICT orientation and student satisfaction in Pakistan. International Journal of Psychosocial Rehabilitation, 24 (1). pp. 2054-2067. ISSN 1475-7192

Cheah, Joyce Lynn-Sze and Yusof, Norhafezah and Ahmad, Mohd Khairie (2017) Tun Dr. Mahathir’s leadership communication: the Confucian perspective. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Cheah, Joyce Lynn-Sze and Yusof, Norhafezah and Ahmad, Mohd Khairie (2014) The relevance of confucian values to leadership communication. Jurnal Komunikasi = Malaysian Journal of Communication, 30. pp. 129-144. ISSN 2289-151X