Ali, Saqib and Halim, Fairol and Ahmad, Norzieiriani (2016) Beauty premium and halal cosmetics industry. Journal of Marketing Management and Consumer Behavior, 8 (4-2). pp. 52-63. ISSN 2371-3615

Hasan, Hasnizam and Halim, Fairol (2006) Consumer purchase of pirated VCD: Do non-price factors matter? International Journal of Business and Society, 7 (2). pp. 119-131. ISSN 1511-6670

Khatimah, Husnil and Halim, Fairol (2014) Consumers’ intention to use e-money in Indonesia based on Unified Theory of Acceptance and Use of Technology (UTAUT). American-Eurasian Journal of Sustainable Agriculture, 8 (12). pp. 34-40. ISSN 1995-0748

Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Consumer’s perception toward health claims for healthy food selection. Journal of Scientific Research and Development, 3 (1). pp. 57-67. ISSN 1115-7569

Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Food label makes individual healthy. Journal of Scientific Research and Development, 3 (1). pp. 68-76. ISSN 1115-7569

Alkhawaldeh, Abdelbaset M. and Md Salleh, Salniza and Halim, Fairol (2016) Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group. International Journal of Business and Commerce, 5 (4). pp. 18-36. ISSN 2225-2436

Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2009) Marketing and online advertisement: An overview of legal implication in Malaysia. International Journal of Business and Society, 10 (2). pp. 83-91. ISSN 1511-6670

Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2007) Marketing and online advertisement: An overview of legal implication in Malaysia. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

Kang, Eng Thye (2001) New paradigm approach on preventive health care management: User perspective. In: International Seminar on Consumer and Consumerism Issues and Challenges 24 - 25 October 2001 proceeding. Institut Kajian Pengguna, Universiti Utara Malaysia, Sintok, pp. 1-14. ISBN 9832078180

Abdullah, Mohamad Ainuddin Iskandar Lee and Yusof, Rohana and Halim, Fairol (2013) Persepsi pengundi Cina terhadap pilihan raya umum ke-13: Kajian kes Pulau Pinang. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Halim, Fairol and Ishak, Mohamed Mustafa (2014) Post election behavior? Is it possible? A framework based on Hirschman (1970) model. Australian Journal of Basic and Applied Sciences, 8 (12). pp. 67-75. ISSN 1991-8178

Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) Traffic lights symbol’s effect on consumer dietary quality. Journal of Scientific Research and Development, 3 (1). pp. 77-82. ISSN 1115-7569

Khatimah, Husnil and Halim, Fairol (2016) The effect of attitude and its decomposed, perceived behavioral control and its decomposed and awareness on intention to use e‐money mobile in Indonesia. Journal of Scientific Research and Development, 3 (1). pp. 39-50. ISSN 1115-7569

Khatimah, Husnil and Halim, Fairol (2016) The effect of attitude and its decomposed, subjective norm and it decomposed on intention to use e‐money server in Indonesia. Journal of Scientific Research and Development, 3 (1). pp. 21-32. ISSN 1115-7569

Azizan, Norizan and Yusof, Ab. Aziz (2001) The importance of customer service and quality management in determining a firm's success. In: International Seminar on Consumer and Consumerism Issues and Challenges, 24 - 25 October 2001, proceeding. Institut Kajian Pengguna, Universiti Utara Malaysia, Sintok, pp. 1-10. ISBN 9832078180

Khatimah, Husnil and Halim, Fairol (2014) The influence of perceived usefulness, percieved ease of use and awareness of services on consumers intention to use e-money mobile. American-Eurasian Journal of Sustainable Agriculture, 8 (12). pp. 56-62. ISSN 1995-0748

Khatimah, Husnil and Halim, Fairol (2014) The intention to use e-money transaction in Indonesia based on TAM and TPB Concept. Asia-Pacific Marketing Review, 111 (1). pp. 53-57. ISSN 2277-2057

Husnil, Khatimah and Halim, Fairol (2013) The intention to use e-money transaction in Indonesia: Conceptual framework. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok. (Unpublished)

Khatimah, Husnil and Halim, Fairol (2013) The intention to use e-money transaction in Indonesia: Conceptual framework. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Khatimah, Husnil and Halim, Fairol (2014) The intention to use e-money transaction: The moderating effect of security in conceptual framework. American-Eurasian Journal of Sustainable Agriculture, 8 (12). pp. 41-48. ISSN 1995-0748

Husnil, Khatimah and Halim, Fairol (2014) The moderating impact of security on intention to use e-money transaction in Indonesia: A conceptual framework. In: 3rd International Conference on Accounting, Business and Economics (ICABEC2014), 26-28 August 2014, Primula Hotel, Kuala Terengganu, Malaysia.

Zafar, Muhammad Zeeshan and Hashim, Noor Azmi and Halim, Fairol (2016) The pivotal role of user-friendly food label and personality traits on intention to consume packaged food products. Journal of Food Products Marketing, 1 (1). pp. 1-22. ISSN 1045-4446

Ali, Saqib and Halim, Fairol and Ahmad, Norzieiriani (2016) The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions. Journal of Marketing Management and Consumer Behavior, 1 (4). pp. 40-51. ISSN 2371-3615