Hanaysha, Jalal and Abdullah, Haim Hilman (2015) Advertising and country of origin as key success factors for creating sustainable brand equity. Journal of Asian Business Strategy, 5 (7). pp. 141-152. ISSN 2225-4226

Hanaysha, Jalal and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2013) Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 488-499. ISSN 1991-8178

Hanaysha, Jalal and Abdullah, Haim Hilman (2015) Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia. Mediterranean Journal of Social Sciences, 6 (4). pp. 458-465. ISSN 20399340

Hanaysha, Jalal and Abdullah, Haim Hilman (2015) The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment. Asian Social Science, 11 (10). pp. 94-104. ISSN 1911-2017

Hanaysha, Jalal and Abd Ghani, Noor Hasmini (2013) The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.