Abdullah, Haim Hilman and Hanaysha, Jalal R. M. and Abd Ghani, Noor Hasmini (2017) Analyzing the relationship between advertising and sales promotion with brand equity. Asian International Journal of Social Sciences, 17 (2). pp. 88-103. ISSN 25396102

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2014) Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4 (11). pp. 1-7. ISSN 2250-3153

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini (2016) Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 9 (4). p. 390. ISSN 1746-966X

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman (2015) Product innovation as a key success factor to build sustainable brand equity. Management Science Letters, 5 (6). pp. 567-576. ISSN 19239335

Abdullah, Haim Hilman and Abd Ghani, Noor Hasmini and Hanaysha, Jalal R. M. (2013) Relationship quality as a strategic tool in today’s turbulent business world. Australian Journal of Basic and Applied Sciences, 7 (14). pp. 478-487. ISSN 1991-8178

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Warokka, Ari (2011) Service quality and students’ satisfaction at higher learning institutions: Is Malaysian government at the right track to champion ASEAN market? In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia.

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman and Warokka, Ari (2011) Service quality and students’ satisfaction at higher learning institutions: The competing dimensions of Malaysian universities’ competitiveness. The Journal of Southeast Asian Research, 2011. pp. 1-10. ISSN 2166-0832

Hanaysha, Jalal R. M. and Abdullah, Haim Hilman (2015) Strategic effects of product innovation, service quality, and relationship quality on brand equity. Asian Social Science, 11 (10). pp. 56-72. ISSN 1911-2017

Abdullah, Haim Hilman and Hanaysha, Jalal R. M. (2015) The impact of advertising on relationship quality: empirical evidence from Malaysia. Research Journal of Applied Sciences, Engineering and Technology, 10 (3). pp. 253-261. ISSN 2040-7459

Abdullah, Haim Hilman and Hanaysha, Jalal R. M. (2015) The impact of country of origin on relationship quality: Empirical evidence from automotive industry. Mediterranean Journal of Social Sciences, 6 (2). pp. 165-174. ISSN 20399340

Hanaysha, Jalal R. M. and Abd Ghani, Noor Hasmini (2016) The impact of product quality on relationship quality: Empirical evidence from automotive industry. International Journal of Organizational and Business Excellence (IJOBE), 1 (1). pp. 1-15. ISSN 2504-8589