Yusof, Mohar (2010) Academic entrepreneurship in research universities: An organizational perspective. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), , pp. 40-54. ISBN 983-2078-36-4

Yusoff, Zaharin (2010) Artificial intelligence contributing toward nation building. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Nik Mat, Nik Kamariah and Marangkun, Weerawan (2010) Brand equity of handicraft SME in Thailand. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 178-188. ISBN 983-2078-36-4

A. Rahman, Badruddin (2010) Dilemma of new entrepreneurs in fund-raising strategies. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 284-296. ISBN 983-2078-36-4

Mambob, Sulaiman (2009) Economics and its relevance in policy making. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Mohamad, Armanurah and Abdullah, Rohani and Amir, Abdul Razak (2010) Employers' perception towards potential career opportunities among graduates of the Master of Science Technopreneurship Program. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 29-39. ISBN 983-2078-36-4

Nayan, Sabri and Chik, Abdul Razak (2010) Endogeneity of money supply: Evidence from Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 258-272. ISBN 983-2078-36-4

Amir, Abdul Razak and Abdullah, Syahrina and Mohamad, Armanurah (2010) Entrepreneurial characteristics and entrepreneurial intentions among undergraduates: Case of UiTM's students. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 70-82. ISBN 983-2078-36-4

Md Isa, Filzah and Othman, Siti Norezam and Mohd Nor, Nor Azila and Yahya, Mohd Azlan and Salahuddin, Norkhazzaina (2010) Entrepreneurs in rural areas: Challenges and opportunities. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 83-91. ISBN 983-2078-36-4

Mohd Nor, Leilanie and Yusof, Mohar and Amat Sapuan, Dewi and Xavier, Siri Roland (2010) Entrepreneurship development in Malaysia: Based on the findings of the Global Entrepreneurship Monitor (GEM) 2009. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 208-220. ISBN 983-2078-36-4

Mohd Shariff, Mohd Noor and Abdul Latief, Donny (2010) Faktor budaya kepada kejayaan kerjaya keusahawanan di Kabupaten Agam Sumatera Barat, Indonesia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 227-246. ISBN 983-2078-36-4

Buang, Nor Aishah and Raduan, Ismail and Hashim, Norashidah (2010) Keperluan pendidikan keusahawanan secara formal di institusi pengajian tinggi awam di Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 108-115. ISBN 983-2078-36-4

Sa, Wai @ Boon Chock (2009) Leadership communication. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Zabar, Rohafiz (2010) New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 247-257. ISBN 983-2078-36-4

Ab. Latif, Abdul Aziz (2010) Opportunities for cross border entrepreneurship education in ASEAN region. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), p. 28. ISBN 983-2078-36-4

Mohd Ariff, Arifatul Husna and Bidin, Zainol and Sharif, Zakiyah and Ahmad, Adura (2010) Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 138-145. ISBN 983-2078-36-4

Mohd Yusoff, Abd Razak and Jamaludin, Azhari (2010) Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 116-125. ISBN 983-2078-36-4

Mokhtar, Rozita and Othman, Ahmad and Zainuddin, Yuserrie (2010) Psychological characteristics and entrepreneurial intention among Polytechnic students in Malaysia: A theory of planned behavior approach. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 55-69. ISBN 983-2078-36-4

Lebar, Othman (2009) Reaching the unreachable: A research journal. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Abdul Hamid, Ibrahim (2010) Scope for entrepreneurship networking: The case of travel and tourism trade in ASEAN region. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 92-98. ISBN 983-2078-36-4

Dwyer, Larry (2010) Social responsibility in the era of economic downturn: The importance of triple bottom line reporting for tourism firms. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Ismail, Dahlan and Sakdan, Mohd Fo'ad and Yusoff, Nuraini and Dzakiria, Hisham and Mohamed, Abdul Halim and Kasim, Azahar (2010) Soft Science: Contributions toward nation building. Universiti Utara Malaysia Press, Sintok. ISBN 978 967 5311 33-8

Hashim, Norashidah and Othman, Norazizah and Abdullah, Syahrina (2010) Spiritual entrepreneurship: Beyond self actualization. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 126-137. ISBN 983-2078-36-4

Kadir, Norsiah and Abdullah, Mat Saad (2010) Tourism and economic growth in Malaysia: Evidence from multivariate causality tests. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 1-9. ISBN 983-2078-36-4

Agam, Hasmy (2009) Training: Institute of Diplomacy and Foreign Relations. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Ismail, Dahlan and Yusoff, Nuraini and Dzakiria, Hisham and Sakdan, Mohd Fo'ad and Mohamed, Abdul Halim (2010) Unlocking the discipline of soft science. In: Soft science : contributions toward nation building. Penerbit Universiti Utara Malaysia , Sintok, pp. 1-9. ISBN 9789675311338

Abd Aziz, Sumaiyah and Mahmood, Rosli (2010) The antecedents of a business model design for entrepreneurs. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 202-207. ISBN 983-2078-36-4

Nik Mat, Nik Kamariah and Phatthana, Wanlapha (2010) The application of technology acceptance model 2 (TAM 2) on health tourism purchase intention in Thailand. In: The Fisrt Seminar on: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education". Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi, pp. 146-159. ISBN 983-2078-36-4

Kamarudin, Ahmad Farid and Mohd Kassim, Abdul Wahid and Hassan, Mohamad Ghozali (2010) The dynamism of Malaysian furniture industry. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 297-305. ISBN 983-2078-36-4

Abdullah, Syahida (2010) A framework for the current state of understanding of technology entrepreneurship. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 221-226. ISBN 983-2078-36-4

Iskandarini, , and Nasution, Harmein (2010) The impact of entrepreneurial education towards entrepreneurial career intention through entrepreneurial barriers in higher education institution. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 15-27. ISBN 983-2078-36-4

Ahmad, Rozila and Scott, Noel and Solnet, David (2010) The practise of strategic compensation in Malaysian five-star beach resort hotels. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 167-177. ISBN 983-2078-36-4

Mohd Yusof, Mohd Fadil (2010) The usage of internet technology for marketing: Perspectives from local entrepreneurs of the small and medium hotel organizations in Langkawi. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 189-201. ISBN 983-2078-36-4