Kayat, Kalsom (2007) Adapting quality in homestay hospitality. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 141-155. ISBN 9789833827152

Yusoff, Zaharin (2010) Artificial intelligence contributing toward nation building. In: International Soft Science Expo 2009 (ISSE 2009), 05 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Mohseni, Shahriar and Jayashree, Sreenivasan and Rezaei, Sajad and Kasim, Azilah and Okumus, Fevzi (2016) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism. pp. 1-30. ISSN 1368-3500

Mohseni, Shahriar and Jayashree, Sreenivasan and Rezaei, Sajad and Kasim, Azilah and Okumus, Fevzi (2018) Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21 (6). pp. 616-645. ISSN 1368-3500

Kasim, Azilah (2004) BESR in the Hotel Sector: A Look at Tourists’ Propensity Towards Environmentally and Socially Friendly Hotel Attributes in Pulau Pinang, Malaysia. International Journal of Hospitality & Tourism Administration, 5 (2). pp. 61-83. ISSN 1525-6480

Yu, Jing and Kasim, Azilah and Sreenivasan, Jayashree and Dzakiria, Hisham and Ul Haq Magray, Ahsan (2020) Badanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destynacji. Turyzm/Tourism, 30 (2). pp. 113-127. ISSN 0867-5856

Kasim, Azilah (2011) Balancing tourism and religious experience: understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia. Journal of Hospitality Marketing & Management, 20 (3-4). pp. 441-456. ISSN 1936-8623

Dzakiria, Hisham and Kasim, Azilah (2009) Building synergy on communication, cultural and tourism potential: a case study of Jeruju Homestay, Kedah Darulaman, Malaysia. In: 7th Asia Pacific CHRIE Conference, 28-31 May 2009, Singapore. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah (2009) Building synergy on soft science attributes in communication, culture and tourism potential to foster home stay industry in Malaysia. In: International Soft Science Expo 2009 (ISSE 2009), 06 - 07 November 2009, Putra World Trade Centre, Kuala Lumpur, Malaysia.

Kasim, Azilah and Scarlat, Cezar (2007) Business Environmental Responsibility in the Hospitality Industry. Management, 2 (1). pp. 5-23. ISSN 1854-4223

Kasim, Azilah and Dzakiria, Hisham (2015) Challenges of collaborative partnership in developing a sustainable nature based tourism in Langkawi. In: Collaboration in Tourism Businesses and Destinations, A Handbook. Emerald Group Publishing Limited, Bingley, UK, pp. 205-224. ISBN 9781783508112

Abdul Majid, Abdul Halim and Kasim, Azilah and Dzakiria, Hisham (1999) Collaborative team teaching: an experience to foster eclecticism and learning network in English for Specific Purpose (ESP-Business) classroom. In: Association of Southeast Asian Institutions of Higher Learning Seminar (ASAIHL), 1999, Auckland, New Zealand. (Unpublished)

Mohamad, Bahtiar and Kasim, Azilah (2015) Communicating cultural diversity and transnational education to strengthen ASEAN higher education. In: 2nd International Conference on Cultural Based Education, 9-12 September 2015, University of Philippines, Los Banos, Philippines. (Unpublished)

Kasim, Azilah (2007) Corporate Environmentalism in the Hotel Sector: Evidence of Drivers and Barriers in Penang, Malaysia. Journal of Sustainable Tourism, 15 (6). pp. 680-699. ISSN 0966-9582

Lim, Khong Chiu (2007) Designing sport and recreation programming: Towards enhancing consumers' participation in tourism industry. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 91-108. ISBN 9789833827152

Kurniawan, Jimmy Ellya and Setiawan, Jenny Lukito and Sanjaya, Ersa Lanang and Wardhani, Fransisca Putri Intan and Virlia, Stefani and Dewi, Kuncoro and Kasim, Azilah (2019) Developing a measurement instrument for high school students’ entrepreneurial orientation. Cogent Education, 6 (1). pp. 1-12. ISSN 2331-186X

Dzakiria, Hisham and Kasim, Azilah (1998) Developing recreational activities as an alternative to students activities. In: Seminar Pengurusan Asrama Peringkat Kebangsaan (SPARK 98’), 1988, Universiti Utara Malaysia. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham and S., Scarlet (2011) Digital divide in Malaysia tourism: exploring possible of hotel sector in Penang. In: Advances in Business-Related Scientific Research Conference, 1st to 3rd June 2011, Venice Italy.

Kasim, Azilah and Dzakiria, Hisham (2009) Digital divide in Malaysia tourism: exploring the issues of ICT access, utilization, attitudes and literacy among the front liners of hotel sector in Penang. In: 7th Asia Pacific CHRIE Conference, 28-31 May 2009, Singapore. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah (2001) Distance delivery of innovative business education: enthusiasm towards the Internet. In: 8th EDiNEB International Conference: Technology, Pedagogy and Innovation, 20th June-22nd June, 2001, Nice, France. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham and Ahmad, Rozila (2017) Does firm size influence innovative water management responses in the hotel sector? Advanced Science Letters, 23 (1). ISSN 1936-6612

Mokhtar, Muhammad Fauzi and Kasim, Azilah and Dzakiria, Hisham (2011) Domestic tourists perception on Cuti-Cuti Malaysia campaign: qualitative findings. In: International Soft Science Conference 2011 (ISSC 2011), 23-25 November 2011, Ho Chi Minh, Vietnam. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham and Mokhtar, Mohammad Fauzi and Rashid Radha, Jasmine Zea Raziah Radha and Mohd Noor, Nor Azila (2012) Domestic tourists’ perceptions towards tourism offerings of island destinations in Northwest of Malaysia. In: 2nd Interdisciplinary Tourism Research Conference, 24-29th April, 2012, Fethiye, Turkey.

Ibrahim, Amlus and Che Mat, Ruzinoor and Ramayah, T. and Boey, Julie Chyaw In (2007) E-tourism developments in Malaysia information communication technologies adoption for the strategic managements of the Malaysian tourism industry. In: Readings on Tourism and Hospitality. Penerbit Universiti Utara Malaysia, Sintok, pp. 219-232. ISBN 978-983-3827-16-9

Dzakiria, Hisham and Kasim, Azilah and Mohamed, Abdul Halim and Christopher, Anne Althea (2013) Effective learning interaction as a prerequisite 
to successful Open Distance Learning (ODL): 
A case study of learners in the northern state of Kedah and Perlis, Malaysia. Turkish Online Journal of Distance Education-TOJDE, 14 (1). pp. 111-125. ISSN 1302-6488

Kasim, Azilah and Dzakiria, Hisham (2009) Encouraging environmental management among small and medium accommodations (SMAs) through e-learning initiative. Turkish Online Journal of Distance Education-TOJDE, 10 (2). pp. 162-174. ISSN 1302-6488

Kasim, Azilah and Dzakiria, Hisham (2008) Encouraging environmental management among small and medium accommodations (SMAs) through e-learning initiative. In: 3rd International Conference on e-Learning, 25-27 June, 2008, Cape Town, South Africa. (Unpublished)

Ibrahim, Amlus and Mohd Yusof, S. A. and Che Mat, Ruzinoor and Faisal Mohamed, Nur Fadziana and Zulkifli, Abdul Nasir (2007) Enhancing virtual tourism-adoption and implementation of virtual reality techniques. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 163-180. ISBN 9789833827169

Kasim, Azilah (2004) Environmental impacts and the role of beach hotels in Penang. In: Seminar Sumberjaya Pinggir Pantai dan Pelancongan: Isu dan Cabaran, 20-21 Disember 2004, Bukit Merah Laketown Resort, Perak. (Unpublished)

Kasim, Azilah (2015) Environmental management system (EMS): Postulating the value of its adoption to organizational learning in hotels. International Journal of Contemporary Hospitality Management, 27 (6). pp. 1233-1253. ISSN 0959-6119

Kasim, Azilah and Ismail, Anida (2012) Environmentally friendly practices among restaurants: drivers and barriers to change. Journal of Sustainable Tourism, 20 (4). pp. 551-570. ISSN 0966-9582

Mohamed, Abdul Halim and Dzakiria, Hisham and Kasim, Azilah (1999) Evaluation on English as a second language (ESP) websites: criteria to be considered before integrating web based learning (WBL) at Universiti Utara Malaysia. In: 10th Asian Workshop on IT Impact on Home, School and Work Settings: Social & Psychological Perspective (TAWITI), 25-29 October 1999, Universiti Kebangsaan Malaysia, Bangi, Selangor. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham (2016) Exploring the Effects of Macro-Environment on the Predisposition to Adopt Strategic Orientation among Small Medium Size Hotel Entrepreneurs. International Journal of Economics and Financial Issues, 6 (S7). pp. 67-71. ISSN 2146-4138

Idoko, Ojochenemi and Kasim, Azilah (2019) Exploring the Nigerian transnational hotels' environmentally friendly practices towards biodiversity conservation in Lagos, Nigeria. European Journal of Social Sciences Studies, 4 (1). pp. 19-32. ISSN 25018590

Kasim, Azilah and Dzakiria, Hisham and Scarlat, Cezar (2013) Exploring the digital divide issues affecting hotel frontliners. Advances in Business-Related Scientific Research Journal, 4 (2). pp. 165-176. ISSN 1855-931X

Daskin, Mustafa and Kasim, Azilah (2016) Exploring the impact of service recovery on customer affection, perceived value, and sabotaging behaviour: does gender make a difference? International Journal of Services and Operations Management (IJSOM), 23 (4). pp. 467-486. ISSN 1744-2370

Daskin, Mustafa and Kasim, Azilah (2016) Exploring the impact of service recovery on customer affection, perceived value, and sabotaging behaviour: does gender make a difference? International Journal of Services and Operations Management, 23 (4). p. 467. ISSN 1744-2370

Musa, Ghazali and Mohammad, Izzah and Thirumoorthi, Thinaranjeney and Moghavvemi, Sedigheh and Kasim, Azilah (2015) Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur. International Journal of Tourism Cities, 1 (3). pp. 234-253. ISSN 2056-5607

Kasim, Azilah and Wickens, Eugenia (2018) Exploring youth awareness, intention and opinion on green travel: The case of Malaysia. Tourism and Hospitality Research. p. 146735841878144. ISSN 1467-3584

Dzakiria, Hisham and Salleh, Mohd Affandi and Kasim, Azilah (1988) Gaya pengurusan masa dan aktiviti pembelajaran pelajar. In: Seminar Pengurusan Asrama Peringkat Kebangsaan (SPARK 98’), 1988, Universiti Utara Malaysia. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah and Mohamed, Abdul Halim (2000) Gearing towards smart partnership in managing disaster. In: 1st International Conference on Disaster Management: Lessons to be Learn, April 20-23rd April, 2000, Universiti Utara Malaysia.

Abdul Razak, Norhanim (2007) Health tourism development: SPA, wellness and medical treatment. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 301-314. ISBN 9789833827169

Kasim, Azilah and Abdul Rahman, Mohd Nor Syukri (2022) Hotel Greening Amidst a Pandemic: Maya Hotel’s Determination. Project Report. UUM. (Submitted)

Abooali, Gelareh and Kasim, Azilah (2021) How Staff Members Become Selected and Why They Leave: A Managerial Perspective (S/O 13998). Other. UUM. (Submitted)

Kasim, Azilah and Altinay, Levent (2016) How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia. International Review of Management and Marketing, 6 (S7). pp. 121-126. ISSN 2146-4405

Kasim, Azilah and Altinay, Levent (2016) How does firm strategy affect the relationship between entrepreneurial strategic orientation and firm growth? A preliminary analysis on small and medium size hotels in peninsular Malaysia. International Review of Management and Marketing, 6 (S7). pp. 116-120. ISSN 2146-4405

Dzakiria, Hisham and Kasim, Azilah (2002) ICT acceptance and enthusiasm: A case study of Universiti Utara Malaysia (UUM) students. Malaysian Journal of Educational Technology, 2 (2). ISSN 1675-0292

Mohamed, Abdul Halim and Sakdan, Mohd Fo'ad and Kasim, Azilah and Dzakiria, Hisham (1999) IT impact on Malaysian school: overcoming barriers in integrating computer in Malaysian primary school. In: 10th Asian Workshop on IT Impact on Home, School and Work Settings: Social & Psychological Perspective (TAWITI 99’), 1999, Universiti Kebangsaan Malaysia. (Unpublished)

Kasim, Azilah and Ekinci, Yuksel and Altinay, Levent and Hussain, Kashif (2018) Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises. Journal of Hospitality Marketing & Management, 27 (7). pp. 855-875. ISSN 1936-8623

Kasim, Azilah and Dzakiria, Hisham (2012) Improving on-campus quality of life: Using importance-performance analysis on recreation facilities in Universiti Utara Malaysia. International Journal of Asian Tourism Management, 3 (1). pp. 47-63. ISSN 1906‐8654

Kasim, Azilah and Dzakiria, Hisham (2011) Improving on-campus quality of life: using importance – performance analysis on recreation facilities in Universiti Utara Malaysia. In: International Conference on Sustainable Tourism (CPHTL & INST2011), May 2011, Chiang Mai, Thailand.

Kasim, Azilah and Dzakiria, Hisham (2001) Influence of recreation on education aspiration. Asia Pacific Journal of Tourism Research, 6 (2). pp. 53-64. ISSN 1094-1665

Kasim, Azilah and Dzakiria, Hisham and Mohd Noor, Nor Azila (1999) Influence of recreation on education aspiration. In: 4th ASEAN Inter-University Seminar on Social Development, 16-18 June 1999, Pattani, Thailand. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah and Hassan, Zuber (2002) Information Communication Technology (ICT) and teacher training through distance learning education: issues of ICT sustainability and usage. In: Seminar Penyelidikan Institut Perguruan Darulaman, 2-3 April, 2002, Institut Perguruan Darulaman Kedah, Malaysia. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham (1998) Intensity of recreation and its relationship with in-class learning inclination and academic performance. In: Association of Southeast Asian Institutions of Higher Learning Seminar (ASAIHL), 1998, Lingnan College, Hong Kong. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah (2001) Internet acceptance and enthusiasm. In: 8th EDiNEB International Conference: Technology, Pedagogy and Innovation, 20th June-22nd June, 2001, Nice, France. (Unpublished)

Kasim, Azilah and Mohd Ghazali, Raslinda (2006) Kepentingan, peranan dan isu-isu pengurusan rekreasi. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9833282156

Kasim, Azilah and Scarlat, Cezar and Rashid Radha, Jasmine Zea Raziah Radha (2008) Key-drivers in hotel and environmental management: a comparative analysis in Malaysia. International Journal of Management and Enterprise Development, 5 (2). p. 123. ISSN 1468-4330

Dzakiria, Hisham and Kasim, Azilah and Salleh, Mohd Affandi (1998) Konsep kolej kediaman di kalangan mahasiswa/i UUM masa kini. In: Seminar Pengurusan Kolej Kediaman (SPKK II), 14-15 October 1998, Universiti Utara Malaysia, Kedah. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah and Naina, Mahadi (1999) Kualiti graduan cemerlang di alaf baru. In: 4th IMT-GT Varsity Carnival, 1999, Universiti Utara Malaysia. (Unpublished)

Don, Mohd Sobri and Dzakiria, Hisham and Kasim, Azilah and Mohamed, Abdul Halim (2010) Lifelong learning as a strategic tool for change in higher education (HE). In: Lifelong Learning International Conference 2010 (3LInC’10), 10 - 12 November 2010, Seri Pacific Hotel, Kuala Lumpur, Malaysia. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham (2001) Luring the tourists: A positioning exercise. Asia Pacific Journal of Tourism Research, 6 (2). pp. 40-52. ISSN 1094-1665

Kasim, Azilah (2009) Managerial attitudes towards environmental management among small and medium hotels in Kuala Lumpur. Journal of Sustainable Tourism, 17 (6). pp. 709-725. ISSN 0966-9582

Kasim, Azilah Managerial challenges of fostering partnerships to create a sustainable tourism destination: The complex path towards sustainability. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Kasim, Azilah and Alfandi, Ashraf (2014) Managing destination image for potential gulf countries tourists via communication effects assessment: The case of Malaysia. International Journal of Business and Society, 15 (3). pp. 503-518. ISSN 1511-6670

Kasim, Azilah and Dzakiria, Hisham and Mohamed, Abdul Halim and Mohd Noor, Nor Azila (2000) Market readiness for distance education. In: Beijing International Conference, 21st – 24th June, 2000, Beijing, China. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham and Mohd Noor, Nor Azila (2003) Market readiness for technology dependent distance education: The case study of tourism students at Universiti Utara Malaysia. Malaysian Journal of Distance Education, 3 (1). pp. 45-64. ISSN 1511-6433

Kasim, Azilah and Haron, Sudin and Lim, Kong Teong (2000) Masalah dan cabaran pengilang padi Negeri Kedah. Utara Management Review, 1 (1). pp. 59-78. ISSN 1511-7170

Kasim, Azilah and Dzakiria, Hisham (1988) Membangunkan rekreasi sebagai aktiviti alternatif pelajar. In: Seminar Pengurusan Asrama Peringkat Kebangsaan (SPARK 98’), 1988, Universiti Utara Malaysia. (Unpublished)

Kaihatu, Thomas S. and Spence, Mark T. and Kasim, Azilah and Satrya, I. Dewa Gde and Budidharmanto, Lexi Pranata (2020) Millennials’ predisposition toward ecotourism: the influence of universalism value, horizontal collectivism and user generated content. Journal of Ecotourism. pp. 1-20. ISSN 1472-4049

Mokhtar, Muhammad Fauzi and Kasim, Azilah (2012) Motivations For Visiting And Not Visiting Museums Among Young Adults: A Case Study On Uum Students. Journal of Global Management, 3 (1). pp. 43-58. ISSN 2229-919X

Mokhtar, Muhammad Fauzi and Kasim, Azilah (2011) Motivations for visiting and not visiting museums among young adults: A case study on UUM students. In: International Conference on Management (ICM 2011) , 13 - 14 June 2011 , Hydro Hotel, Penang, Malaysia . (Unpublished)

Mokhtar, Muhammad Fauzi and Kasim, Azilah (2011) Muzium dan memori: Wadah generasi Y menghargai warisan bangsa. In: Hari Muzium Antarabangsa Peringkat Kebangsaan 2011, 18-24 Mei 2011, Negeri Sembilan Darul Khusus. (Unpublished)

Kasim, Azilah (2006) The Need for Business Environmental and Social Responsibility in the Tourism Industry. International Journal of Hospitality & Tourism Administration, 7 (1). pp. 1-22. ISSN 1525-6480

Scarlat, Cezar and Kasim, Azilah (2007) Noteworthy characteristics of the marketing decisions in service industry of emerging economies: Cases of Romania and Malaysia. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 119-132. ISBN 9789833827169

Mohamed, Abdul Halim and Dzakiria, Hisham and Kasim, Azilah and Yusoff, Nuraini (2002) Online learning and teaching: Managing the experience of online teaching of English for specific Purposes (ESP) in providing Rich Experiential Active Learning (REAL) for business students at Universiti Utara Malaysia. In: Managing global business in the Internet age. Universiti Utara Malaysia, Sintok, pp. 43-54. ISBN 9832479150

Dzakiria, Hisham and Mohamed, Abdul Halim and Kasim, Azilah and Yusoff, Nuraini (2000) Online learning and teaching: managing the experience of online teaching of English for specific purposes (ESP) in providing rich experiential active learning (REAL) for business student at UUM. In: Beijing International Conference, 21st – 24th June, 2000, Beijing, China. (Unpublished)

Kasim, Azilah and Al-Gahuri, Hussein Abdulqader (2015) Overcoming challenges in qualitative inquiry within a conservative society. Tourism Management, 50 (1). pp. 124-129. ISSN 0261-5177

Dzakiria, Hisham and Mohamed, Abdul Halim and Sakdan, Mohd Fo'ad and Kasim, Azilah (1999) Partnership through cooperative research and education. In: Association of Southeast Asian Institutions of Higher Learning Seminar (ASAIHL), 1999, Auckland, New Zealand. (Unpublished)

Yusoff, Nuraini and Hamed, Abu Bakar and Dzakiria, Hisham and Kasim, Azilah and Shapii, Aspalila and Affendey, Lilly Suriani (2006) Perintis usahawan. Ministry of Entrepreneur & Cooperation (MEDC).

Khuadthong, Bussalin and Kasim, Azilah (2020) Pre- and post-tsunami, urban tourism development in Phuket. In: Tourism in Asian Cities. Routledge. ISBN 9780367210021

Mohd Shariff, Nurhazani and Kayat, Kalsom and Abd Shukor, Suryati and Abdul Razak, Norhanim and Zainol, Noor Azimin and Mohd Nor, Nor Ashikin (2007) Predicting the future potential of tourism in Malaysia using the delphi method. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 157-173. ISBN 9789833827169

Kasim, Azilah and Dzakiria, Hisham and Mokhtar, Mohammad Fauzi and Rashid Radha, Jasmine Zea Raziah and Mohd Noor, Noor Azila (2012) Predictors of travel motivations among domestic tourists to island destinations. In: 2nd Interdisciplinary Tourism Research Conference, 24 – 29 April 2012, Lykia World Ölüdeniz, Fethiye / Antalya.

Kasim, Azilah and Dzakiria, Hisham and Park, Chansoo and Mohd Noor, Nor Azila and Mokhtar, Muhammad Fauzi and Rashid Radha, Jasmine Zea Raziah Radha (2013) Predictors of travel motivations: The case of domestic tourists to island destinations in northwest of Malaysia. Anatolia: An International Journal of Tourism and Hospitality Research, 24 (2). pp. 188-205. ISSN 1303-2917

Kasim, Azilah and Dzakiria, Hisham (2014) Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia. International Postgraduate Business Journal, 6 (1). pp. 1-27. ISSN 2180-2459

Dzakiria, Hisham and Kasim, Azilah (2002) Profiling and understanding of Universiti Utara Malaysia student acceptance and enthusiasm towards ICT. Analisis, 9 (1&2). pp. 157-169. ISSN 0127-8983

Dzakiria, Hisham and Kasim, Azilah and Naina, Mahadi (1999) Qualities of excellent in leadership to the new millennium. In: 4th IMT-GT Varsity Carnival, 1999, Universiti Utara Malaysia. (Unpublished)

Kasim, Azilah and Tahir, Shaharuddin, eds. (2007) Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok. ISBN 9789833827169

Romle, Abd Rahim and Zainol, Asif Zamri and Said, Ilias (2007) Reality and new dilemmas of service quality (passenger handling) in airlines industry: The case of Air Asia. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 175-186. ISBN 9789833827152

Magray, Ahsan-Ul-Haq and Kasim, Azilah (2022) Recovery Marketing Strategy: A Case Study of Kashmir Tourism. In: 7th International Case Study Conference, 13 - 15 September 2022, aia Hotel & Convention Centre, Terengganu, Malaysia.

Kasim, Azilah and Dzakiria, Hisham and Mohd Noor, Nor Azila (2000) Recreation and its influence on education aspiration. In: Seminar Penyelidikan Universiti Utara Malaysia 1999, 1999, Pusat Konvensyen Universiti Utara Malaysia.

Kasim, Azilah and Dzakiria, Hisham (2000) Recreational education and its relevancy: case study of positioning Kedah as a tourist destination. In: International Conference on Tourism, 28th-30th June, 2000, Phuket, Thailand.

Kasim, Azilah and Ismail, Anida and Issa, Ashraf Jahmani (2011) Regulatory pressures affecting the restaurant business's responsible behaviors in Penang, Malaysia. Anatolia: An International Journal of Tourism and Hospitality Research, 22 (3). pp. 390-400. ISSN 1303-2917

Kasim, Azilah and Dzakiria, Hisham (2003) Rekreasi kampus di Universiti Utara Malaysia. Jabatan Penerbitan dan Teknologi Media, Universiti Utara Malaysia, Sintok. ISBN 9832479339

Wang, Kuo-Yan and Kasim, Azilah and Yu, Jing (2020) Religious festival marketing: Distinguishing between devout believers and tourists. Religions, 11 (8). pp. 413-425. ISSN 2077-1444

Mohd Nor, N. and Abdulqader, H. and Kasim, Azilah (2014) Residents' attitudes toward tourism development in Socotra Island, Yemen. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

Dzakiria, Hisham and Kasim, Azilah and Yusoff, Nuraini and Mohamed, Abdul Halim (1999) Role of competence leadership to enhance cross cultural partnership: a communicative perspective. In: 4th IMT-GT Varsity Carnival, 1999, Universiti Utara Malaysia. (Unpublished)

Kasim, Azilah and Dzakiria, Hisham and Lim, Kong Teong (1999) Segmenting hotel guests : The case of five star hotels in Langkawi. Malaysian Management Journal, 3 (1). pp. 93-108. ISSN 0128-6226

Dzakiria, Hisham and Sakdan, Mohd Fo'ad and Kasim, Azilah (1999) ‘Shared Discovery’ as teaching and learning instrument tool for the 21st century. In: 4th ASEAN Inter-University Seminar on Social Development, 16-18 June 1999, Pattani, Thailand. (Unpublished)

Mohd Noor, Nor Azila and Kasim, Azilah and Mat, Norsiah and Mat, Norazuwa and Muhammad Jamil, Che Zuriana and Salleh, Hayatul Safrah and Muhammad, Azli (2012) Shopping orientation and purchase behaviour of Malaysian consumers towards green products. Project Report. Universiti Utara Malaysia. (Unpublished)

Kasim, Azilah (2004) Socio-Environmentally Responsible Hotel Business: Do Tourists to Penang Island, Malaysia Care? Journal of Hospitality & Leisure Marketing, 11 (4). pp. 5-28. ISSN 1050-7051

Kasim, Azilah and Dzakiria, Hisham and Teong, Lim Kong (2004) Sociodemographic and psycho graphic analysis of five star hotel users. In: Global Entrepreneurship Conference 2004, 25 August 2004, Nanyang Technology University, Singapore. (Unpublished)

Dzakiria, Hisham and Kasim, Azilah and Salleh, Mohd Afandi (1998) Students management of time and learning activities. In: Seminar Pengurusan Asrama Peringkat Kebangsaan (SPARK 98’), 1988, Universiti Utara Malaysia. (Unpublished)

Kasim, Azilah (2006) Tanggungjawab institusi perniagaan pelancongan terhadap alam sekitar. In: Pengurusan persekitaran dan pelancongan di Malaysia konsepsi dan kajian. Universiti Utara Malaysia, Sintok, pp. 191-221. ISBN 983328275X

Dzakiria, Hisham and Kasim, Azilah and Yusoff, Nuraini and Samat, Hamzah (2000) Temuduga dan persiapan menghadapinya: apa yang anda perlu ketahui? Jabatan Hal Ehwal Pelajar, UUM, Sintok.

Kasim, Azilah and Abdul Rahman, Faizahani and Abdul Rahim, Nazahah and Mokhtar, Mohd Fauzi (2021) Towards Inculcating Youth Support and Leadership for Campus Greening Initiatives in Universiti Utara Malaysia. Project Report. UUM. (Submitted)

Kasim, Azilah (2007) Towards a Wider Adoption of Environmental Responsibility in the Hotel Sector. International Journal of Hospitality & Tourism Administration, 8 (2). pp. 25-49. ISSN 1525-6480

Yusoff, Nuraini and Dzakiria, Hisham and Mohamed, Abdul Halim and Kasim, Azilah (2000) Training of trainees through educational technology: experience in forging partnership between Institute for Child and Adolescent Educational Advancement (ICAEA) with Tunku Puteri Intan Safinaz Child Development Center. In: ASAIHL Seminar, University & Society: New Dimensions for the Next Century, 19th- 21st Mei 2000, Naresuan University, Phisanuloke, Thailand. (Unpublished)

Zainol, Noor Azimin and Mohd Shariff, Nurhazani (2007) Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 45-66. ISBN 9789833827152

Kasim, Azilah and Chin, Lim Tong and Hisham, Adnan and Shamsuddin, Shamsul (2021) Understanding How Ride-Sharing Services Impacted Local Taxi Operators: The Case of Uber in Kuala Lumpur, Malaysia. Journal of Event, Tourism and Hospitality Studies (JETH), 1. pp. 95-120. ISSN eISSN 2805-4423

Karim, Rashed Al and Kasim, Azilah (2018) Urgent Need for CSR in Bangladesh with an Emphasis on Environmental Issues. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

Dzakiria, Hisham and Kasim, Azilah (2005) Why do we need to be bother with generalization in qualitative research? Introducing the concept of relatability. In: 3rd International Qualitative Research Convention, 21 - 23rd, August 2005, Sofitel Palm Resort, Johor Bahru, Johor. (Unpublished)

Dzakiria, Hisham and Mohd Noor, Nor Azila and Kasim, Azilah (2000) The age of the Internet: a preliminary look at students’ acceptance and enthusiasm towards Internet. In: Beijing International Conference, 21st – 24th June, 2000, Beijing, China. (Unpublished)

Kasim, Azilah and Zhao, Yu Ping (2007) The image of Malaysia among Chinese tourists: Implications for destination positioning and marketing strategy. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

Daskin, Mustafa and Arasli, Huseyin and Kasim, Azilah (2015) The impact of management commitment to service quality, intrinsic motivation and nepotism on front-line employees' affective work outcomes. International Journal of Management Practice, 8 (4). p. 269. ISSN 1477-9064

Kasim, Azilah and Gursoy, Dogan and Okumus, Fevzi and Wong, Anthony (2014) The importance of water management in hotels: a framework for sustainability through innovation. Journal of Sustainable Tourism, 22 (7). pp. 1090-1107. ISSN 0966-9582

Yu, Jing and Kasim, Azilah (2020) The managerial study of pro-environmental behavior in luxury hotel industry: An example of reducing disposal amenities. International Journal of Psychosocial Rehabilitation, 24 (5). pp. 6388-6399. ISSN 14757192

Dzakiria, Hisham and Sakdan, Mohd Fo'ad and Kasim, Azilah (1999) The readiness of student embarking on distance learning: a case study of the Universiti Utara Malaysia. In: 4th ASEAN Inter-University Seminar on Social Development, 16-18 June 1999, Pattani, Thailand. (Unpublished)

Ibrahim, Amlus and Che Mat, Ruzinoor and Ramayah, T. and Boey, Julie Chyaw In and Saad, Abd. Rahim (2007) The relationship of commitment, communication, trust and extent of collaboration in tourism network. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 233-247. ISBN 9789833827169

Kasim, Azilah (2004) The role of business in social development: Understanding the concept of corporate social responsibility. In: Pembangunan komuniti dasar, konsep, strategi, dan isu di Malaysia. Penerbit Universiti Utara Malaysia, Sintok, pp. 131-184.

Mohd Noor, Nor Azila and Kasim, Azilah and Scarlat, Cezar and Muhamad, Azli (2012) The role of individual differences in promoting front liners to become customer oriented: A case of the hotel industry in Malaysia. Journal of Quality Assurance in Hospitality & Tourism, 13 (1). pp. 61-79. ISSN 1528-008X