Yusof, Mohar (2010) Academic entrepreneurship in research universities: An organizational perspective. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), , pp. 40-54. ISBN 983-2078-36-4

Nik Mat, Nik Kamariah and Marangkun, Weerawan (2010) Brand equity of handicraft SME in Thailand. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 178-188. ISBN 983-2078-36-4

A. Rahman, Badruddin (2010) Dilemma of new entrepreneurs in fund-raising strategies. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 284-296. ISBN 983-2078-36-4

Mohamad, Armanurah and Abdullah, Rohani and Amir, Abdul Razak (2010) Employers' perception towards potential career opportunities among graduates of the Master of Science Technopreneurship Program. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 29-39. ISBN 983-2078-36-4

Nayan, Sabri and Chik, Abdul Razak (2010) Endogeneity of money supply: Evidence from Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 258-272. ISBN 983-2078-36-4

Amir, Abdul Razak and Abdullah, Syahrina and Mohamad, Armanurah (2010) Entrepreneurial characteristics and entrepreneurial intentions among undergraduates: Case of UiTM's students. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 70-82. ISBN 983-2078-36-4

Md Isa, Filzah and Othman, Siti Norezam and Mohd Nor, Nor Azila and Yahya, Mohd Azlan and Salahuddin, Norkhazzaina (2010) Entrepreneurs in rural areas: Challenges and opportunities. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 83-91. ISBN 983-2078-36-4

Mohd Nor, Leilanie and Yusof, Mohar and Amat Sapuan, Dewi and Xavier, Siri Roland (2010) Entrepreneurship development in Malaysia: Based on the findings of the Global Entrepreneurship Monitor (GEM) 2009. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 208-220. ISBN 983-2078-36-4

Mohd Shariff, Mohd Noor and Abdul Latief, Donny (2010) Faktor budaya kepada kejayaan kerjaya keusahawanan di Kabupaten Agam Sumatera Barat, Indonesia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 227-246. ISBN 983-2078-36-4

Buang, Nor Aishah and Raduan, Ismail and Hashim, Norashidah (2010) Keperluan pendidikan keusahawanan secara formal di institusi pengajian tinggi awam di Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 108-115. ISBN 983-2078-36-4

Zabar, Rohafiz (2010) New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 247-257. ISBN 983-2078-36-4

Mohd Ariff, Arifatul Husna and Bidin, Zainol and Sharif, Zakiyah and Ahmad, Adura (2010) Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 138-145. ISBN 983-2078-36-4

Mohd Yusoff, Abd Razak and Jamaludin, Azhari (2010) Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 116-125. ISBN 983-2078-36-4

Mokhtar, Rozita and Othman, Ahmad and Zainuddin, Yuserrie (2010) Psychological characteristics and entrepreneurial intention among Polytechnic students in Malaysia: A theory of planned behavior approach. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 55-69. ISBN 983-2078-36-4

Abdul Hamid, Ibrahim (2010) Scope for entrepreneurship networking: The case of travel and tourism trade in ASEAN region. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 92-98. ISBN 983-2078-36-4

Hashim, Norashidah and Othman, Norazizah and Abdullah, Syahrina (2010) Spiritual entrepreneurship: Beyond self actualization. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 126-137. ISBN 983-2078-36-4

Kadir, Norsiah and Abdullah, Mat Saad (2010) Tourism and economic growth in Malaysia: Evidence from multivariate causality tests. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 1-9. ISBN 983-2078-36-4

A. Rahman, Badruddin and Mohd Shariff, Mohd Noor (2010) Why do some entrepreneurs succeed and others failed? The Timmons framework. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 273-283. ISBN 983-2078-36-4

Abd Aziz, Sumaiyah and Mahmood, Rosli (2010) The antecedents of a business model design for entrepreneurs. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 202-207. ISBN 983-2078-36-4

Nik Mat, Nik Kamariah and Phatthana, Wanlapha (2010) The application of technology acceptance model 2 (TAM 2) on health tourism purchase intention in Thailand. In: The Fisrt Seminar on: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education". Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi, pp. 146-159. ISBN 983-2078-36-4

Kamarudin, Ahmad Farid and Mohd Kassim, Abdul Wahid and Hassan, Mohamad Ghozali (2010) The dynamism of Malaysian furniture industry. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 297-305. ISBN 983-2078-36-4

Abdullah, Syahida (2010) A framework for the current state of understanding of technology entrepreneurship. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 221-226. ISBN 983-2078-36-4

Iskandarini, , and Nasution, Harmein (2010) The impact of entrepreneurial education towards entrepreneurial career intention through entrepreneurial barriers in higher education institution. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Entrepreneurship Education (AUCEE), pp. 15-27. ISBN 983-2078-36-4

Ahmad, Rozila and Scott, Noel and Solnet, David (2010) The practise of strategic compensation in Malaysian five-star beach resort hotels. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 167-177. ISBN 983-2078-36-4

Mohd Yusof, Mohd Fadil (2010) The usage of internet technology for marketing: Perspectives from local entrepreneurs of the small and medium hotel organizations in Langkawi. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 189-201. ISBN 983-2078-36-4