Hassan, Kalthum and Alias, Nursiha and Othman, Abdul Rahim and Perumal, Selvan (2015) Amanah Ikhtiar Malaysia and social business: Complementing each other? Journal of Governance and Development, 11. pp. 83-96. ISSN 2289-4756

Shaari, Hasnizam and Md Salleh, Salniza and Perumal, Selvan and Zainol, Fakrul Anwar (2018) Beyond donors and giving: examining alumni citizenship behaviors for university success. In: UNSPECIFIED.

Perumal, Selvan and Mustafa, Saed Adnan and Othman, Abdul Rahim (2014) CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Noor, Nor Azila and Perumal, Selvan and Hussin, Zolkafli and Ahmad, Intan Shafinaz (2012) Dealer-supplier relationship satisfaction in Malaysian automobile industry. Project Report. Universiti Utara Malaysia. (Unpublished)

Perumal, Selvan and Mohd Noor, Nor Azila and Othman, Abdul Rahim and Adam, Mohamad Zainol Abidin and Ramachandram, Rajoo (2012) Dealer-supplier relationship satisfaction: Antecedent factors and its impact on trust and commitment. Project Report. Universiti Utara Malaysia. (Unpublished)

Toh, Evelyn Bee Hwa and Perumal, Selvan (2017) Determinants of Retail Patronage - A Systematic Literature Review Perspective. International Postgraduate Business Journal (IPBJ), 9 (2). pp. 27-40. ISSN 2180-2459

Shaari, Hasnizam and Ahmad, Norzieiriani and Perumal, Selvan and Sulaiman, Yaty and Saad, Shahrin and Ibrahim, Johan Afendi (2023) Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880). Technical Report. UUM. (Unpublished)

Nik Mat, Nik Kamariah and Sulaiman, Yaty and Perumal, Selvan (2023) Developing A New Model for Cyber Security Behavior of E-Hailing Services (S/O 14166). Project Report. UUM. (Unpublished)

Hussin, Zolkafli and Perumal, Selvan and Mohd Noor, Nor Azila and Othman, Abdul Rahim (2014) Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship? In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Perumal, Selvan and Jaganathan, Mathivannan and Rahim, Othman and Zolkafli, Hussin (2017) Entrepreneurial Orientation Among Malaysian Indian Ethnic Entrepreneurs: Some Preliminary Findings. International Journal of Innovative Research and Advanced Studies, 4 (11). pp. 331-336. ISSN 2394-4404

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee job satisfaction through internal market orientation: a childcare centre perspective. Jurnal Teknologi, 64 (2). pp. 133-138. ISSN 0127-9696

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan (2015) Escalating the employee organisational commitment through employee job satisfaction: A Malaysian childcare centre perspective. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective. International Journal of Business and Social Science, 4 (6). pp. 257-262. ISSN 2219-1933

Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2007) Fairness and satisfaction in buyer-supplier relationship. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

Altaf, Syed Naveed and Perumal, Selvan and Hussin, Zolkafli (2017) Integration of status consumption and theory of planned behavior: a conceptual framework. Asian Journal of Multidisciplinary Studies, 5 (4). pp. 99-105. ISSN 2348-7186

Ahmad, Intan Shafinaz and Perumal, Selvan and Shaari, Hasnizam (2013) Keinginan pengguna untuk membeli produk berjenama mewah tiruan: Satu kajian di Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Mariyappan, Raman and Perumal, Selvan (2004) Land use changes: The initiator of environmental problem. In: Persidangan Kebangsaan Geografi & Alam Sekitar , 3-4 Julai 2004, Universiti Pendidikan Sultan Idris. (Unpublished)

Shaari, Hasnizam and Perumal, Selvan and Abdul Murad, Safwan Marwin (2021) Marina Turiman Bakery: strengthening the brand equity among Maran community. Project Report. UNSPECIFIED. (Unpublished)

Rabab’h, Belal Sadiq Hamed and Veloo, Arsaythamby and Perumal, Selvan (2015) Mathematics achievement based on gender among eight grade school students in Jordan. In: International Conference on Mathematics, Engineering and Industrial Applications 2014, 28–30 May 2014, Penang, Malaysia.

Shaari, Hasnizam and Yong, Phoon Lee and Md. Salleh, Salniza and Perumal, Selvan and Zainol, Fakhrul Anwar (2019) Millennials alumni and donor behaviour: an insight from management-based university in Malaysia. International Journal of Applied Management Science, 11 (4). p. 352. ISSN 1755-8913

Seduram, Linda and Perumal, Selvan and Shaari, Hasnizam (2016) Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Wan Abaid, Wan Mohd Azwan and Perumal, Selvan and Mohd Fauzi, Waida Irani (2018) The antecedents’ strategies and processes of product innovation performance. Management Science Letters Management, 8. pp. 1183-1198. ISSN 19239335

Othman, Abdul Rahim and Perumal, Selvan and Hashim, Noor Azmi (2014) The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre. Review of Contemporary Business Research, 3 (2). pp. 25-34. ISSN 2333-6412

Mohd Noor, Nor Azila and Perumal, Selvan and Abdul Rahman, Maria and Mohd Nafi, Siti Noratisah (2011) The effects of customer orientation behaviour on hotel frontliners' job outcomes. Project Report. Universiti Utara Malaysia. (Unpublished)

Goaill, Majid Mapkhot and Perumal, Selvan and Mohd Noor, Nor Azila (2014) The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength. Asian Social Science, 10 (8). pp. 140-155. ISSN 1911-2017

Perumal, Selvan and Othman, Abdul Rahim and Mustafa, Saed Adnan (2013) The importance of corporate social responsibility on company performance in Malaysia. International Academic Research, 2 (1). pp. 9-16. ISSN 2227-6254

Mohd Nor, Nor Azila and Perumal, Selvan and Hussin, Zolkafli (2011) The influence of fairness on channel member relationship satisfaction: A case of Malaysian car dealers. International Journal of Business and Management Science (IJBMS), 4 (1). pp. 11-31. ISSN 1837-6614

M. Goaill, Majid and Perumal, Selvan and Mohd Noor, Nor Azila (2013) The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model. International Review of Management and Marketing, 3 (3). pp. 93-101. ISSN 2146-4405

M. Goaill, Majid and Perumal, Selvan and Mohd Noor, Nor Azila (2013) The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model. International Review of Management and Marketing, 3 (3). pp. 93-101. ISSN 2146-4405

Perumal, Selvan and Husin, Zolkafli and Othman, Abdul Rahim and Yusr, Maha Mohammed An overview profile and entrepreneurial orientation among Malaysian Indian ethnic entrepreneurs. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hashim, Noor Azmi (2013) The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector. Journal of Marketing Management (JMM), 1 (1). pp. 13-21. ISSN 2333-6080

Rabab’h, Belal Sadiq Hamed and Veloo, Arsaythamby and Perumal, Selvan (2015) The role of difficulty and gender in numbers, algebra, geometry and mathematics achievement. In: International Conference on Mathematics, Engineering and Industrial Applications 2014, 28–30 May 2014, Penang, Malaysia.

Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Salimon, Maruf Gbadebo and Perumal, Selvan (2018) The strategic options to enhance the competitive advantage of Malaysian restaurant sector. GeoJournal of Tourism and Geosites, 21. pp. 123-132. ISSN 2065-0817

Perumal, Selvan (2005) A study on store image attributes and loyalty behaviour. Malaysian Management Journal, 9 (1 & 2). pp. 1-12. ISSN 0128-6226

Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2012) The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia. Journal of Marketing Development and Competitiveness, 6 (4). pp. 1-11. ISSN 2155-2843