Mohd Asaad, Mohd Norhasni and Saad, Rohaizah and Yusoff, Rushami Zien (2015) 5S, Kaizen and organization performance: Examining the relationship and level of implementation using Rasch model in Malaysian automotive company. International Academic Research Journal of Business and Technology, 1 (2). pp. 214-226. ISSN 2289-8433

Yusoff, Rushami Zien (2016) AFLES platform bentuk pemimpin muda. (20 August 2016). in Utusan Malaysia, p. A8.

Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2013) Analisa jurang pelaksanaan amalan 5S: Kajian kes jabatan pentadbiran di Universiti Utara Malaysia (UUM). International Journal of Business and Technopreneurship, 3 (1). pp. 141-159. ISSN 2231-7090

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Abas, Zakaria and Ahmad, Hartini and Md Hussain, Muhammad Nasri and Man @ Othman, Wazin (2011) Aplikasi sistem pengurusan kualiti dari perspektif Islam. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9789675311598

Jusoh, Muhammad Shahar and Yusoff, Rushami Zien and Abas, Zakaria and Din, Mohd Salleh (2020) Assessing measurement gap using modern test theory: An investigation in Malaysian business organizations. PalArch's Journal of Archaeology of Egypt / Egyptology, 17 (7). pp. 12792-12799. ISSN 1567-214X

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2015) Automotive after-sales service quality and relationship quality in Malaysian national car makers. International Academic Research Journal of Business and Technology, 1 (2). pp. 71-78. ISSN 2289-8433

Saidin, Zainil Hanim and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah (2016) Automotive after-sales service quality attributes and customer loyalty: an empirical study of Malaysian national carmakers. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 70-79. ISSN 2289-2125

Hashim, Rushanim and Yusoff, Rushami Zien and Che Mat, Ruzinoor (2008) Benchmarking process and its relationship with organizational performance. The Asian Journal of Technology Management, 1 (1). pp. 24-35. ISSN 1978-6956

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11 (26). pp. 252-266. ISSN 1911-2017

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 58-70. ISSN 2289-8433

Abdullateef, Aliyu Olayemi and Mohd Muktar, Sany Sanuri and Yusoff, Rushami Zien (2010) Conceptual model of the impacts of CRM dimensions of call center employees on caller's first call resolution and satisfaction. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Shaari, Hasnizam and Ahmad, Norzieiriani and Md. Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2019) Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics and Development (JISED), 4 (23). pp. 78-86. ISSN 0128-1755

Alotaibi, Faihan Mosaad Saud and Yusoff, Rushami Zien (2014) Critical factors for implementation of total quality management in telecommunication industry of Saudi Arabia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia..

Jusoh, Ahamad and Yusoff, Rushami Zien and Mohtar, Shahimi (2008) Determining TQM practices in university R&D activities using factor analysis: Research experience of Malaysian universities. Jurnal Kemanusiaan, 11 (6). pp. 1-19. ISSN 16751930

Ahmad Mahyadin@Mahidin, Fariza and Yusoff, Rushami Zien and Saad, Rohaizah and Mohd Asaad, Norhasni (2016) Do inventory practices correlate with inventory management performance? : A cross-sectional study in Malaysian public hospitals. ASEAN Entrepreneurship Journal (AEJ), 2 (1). pp. 67-77. ISSN 2289-2125

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed and Yusoff, Rushami Zien and Kareem, Olanrewaju and Bamgbade, J.A. (2018) Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8. pp. 507-518. ISSN 19239335

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Abdullateef, Aliyu Olayemi (2013) Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Bamgbade, Jibril Adewale and Kamaruddeen, Ahmed Mohammed and Mohd Nawi, Mohd Nasrun and Yusoff, Rushami Zien and Azahari, Ramli (2017) Does government support matter? Influence of organizational culture on sustainable construction among Malaysian contractors. International Journal of Construction Management, 17 (2). pp. 1-15. ISSN 1562-3599

Alosani, Mohammed Saleh and Yusoff, Rushami Zien and Alansi, Ali Musaed (2018) The Effect of Six Sigma on Organizational Performance: The Mediating Role of Innovation Culture. Journal of Advanced Research Design, 47 (1). pp. 17-28. ISSN 2289-7984

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Intan Shafinaz (2014) Effects of customer relationship management strategy on call centre's employee intention to quit: Evidence from Malaysia call centers. Procedia - Social and Behavioral Sciences, 130. pp. 305-315. ISSN 18770428

Mohd Ali, Khairul Anuar and Jemain, Abdul Aziz and Yusoff, Rushami Zien and Abas, Zakaria (2007) Efficient cost management through excellence quality management practices among local authorities in Malaysia. Total Quality Management & Business Excellence, 18 (1-2). pp. 99-108. ISSN 1478-3363

Zakaria, Nazlina and Chew Abdullah, Nor Azimah and Yusoff, Rushami Zien (2016) Empirical review on innovation-performance linkage in Malaysian manufacturing SMEs. International Review of Management and Marketing, 6 (S7). pp. 101-106. ISSN 2146-4405

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes' in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2009) Exploring the relationship of key strategic orientations towards sustainable organizational. International Journal of Business and Management Science, 2 (1). pp. 79-87. ISSN 1985-692X

Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Adeleke, A.Q. and Morakinyo, Saka (2017) Facilitating conditions and Perceived Security as antecedents of trust among E-banking customers in Nigeria. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Mahad, Murat and Mohtar, Shahimi and Yusoff, Rushami Zien and Othman, Abdul Aziz (2015) Factor affecting mobile adoption companies in Malaysia. International Journal of Economics and Financial Issues, 5. pp. 84-91. ISSN 2146-4138

Hassan, Mohamad Ghozali and Abidin, Rahimi and Nordin, Norani and Yusoff, Rushami Zien (2016) GSCM practices and sustainable performance: A preliminary insight. Journal of Advanced Management Science, 4 (5). pp. 430-434. ISSN 2168-0787

Hassan, Mohamad Ghozali and Abidin, Rahimi and Nordin, Norani and Yusoff, Rushami Zien (2014) Greening the business environment. International Journal of Applied Engineering Research, 9 (22). pp. 17991-18001. ISSN 0973-4562

Rashid, Farhana and Taib, Che Azlan and Yusoff, Rushami Zien and Ahmad, Mohd Akhir (2020) Human Resources Management Practices and Total Quality Management (TQM) is the Precondition to Gain the Sustainable Competitive Advantage in the Bangladesh Ready-Made Garments Sector. Journal of Economics and Business, 3 (1). pp. 131-141. ISSN 26153726

Saad, Rohaizah and Yusoff, Rushami Zien and Abas, Zakaria (2010) ISO 9000 and performance model: An empirical research of automotive industries in northern region. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Alsharari, Yaser Salman and Aziz, Fadzil Shah and Taib, Che Azlan and Yusoff, Rushami Zien (2017) The Impact of Attitudes towards Healthcare Service Quality on Organisational Performance: Evidence from the Saudi Arabia. Research in Business and Management, 5 (1). p. 1. ISSN 2330-8362

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2018) The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 177-187. ISSN 2050-7399

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The Impact of Market Orientation on Business Performance: Evidence from a Developing Country. Malaysian Management Journal (MMJ), 11 (1&2). pp. 11-26. ISSN 0128-6226

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) Implementing 5S as a strategic tool in improving quality & productivity in higher education Universiti Utara Malaysia (UUM) experience. Journal of Technology and Operations Management , 3 (1). pp. 17-28. ISSN 1823-514X

Zakaria, Nazlina and Abdullah, Nor Azimah Chew and Yusoff, Rushami Zien (2017) Incorporating organizational innovation as a missing link in the examination of the EO-performance linkage. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Osman, Nor Hasni and Yusoff, Rushami Zien (2009) Indikator pencapaian teknologi industri pembuatan di negeri Kedah Darulaman. Project Report. Universiti Utara Malaysia. (Unpublished)

Shaari, Hasnizam and Ahmad, Norzieiriani and Md Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2020) The Influence of Halal Marketing Strategies on Intention to Purchase Halal Product: A Comparative Study between Malaysia and Thailand. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands. International Journal of Business and Commerce, 4 (7). pp. 51-75. ISSN 2225-2436

Ahmad, Hartini and Mohamed Udin, Zulkifli and Yusoff, Rushami Zien (2001) Integrated process design for e-learning: A case study. In: The Sixth International Conference on Computer Supported Cooperative Work in Design 2001, 12 Jul 2001-14 Jul 2001, London, Ont..

Saidin, Zainil Hanim and Olayemi, Abdullateef Aliyu and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2014) Integration of relationship quality and customer loyalty in national carmakers. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Salleh, Sri Sarah Maznah and Fareed, Muhammad and Yusoff, Rushami Zien and Saad, Rohaizah (2018) Internal and external Top Management Team (TMT) networking for advancing firm innovativeness. Polish Journal of Management Studies, 18 (1). pp. 311-325. ISSN 20817452

Samsudin, Sharina and Taib, Che Azlan and Yusoff, Rushami Zien (2020) Internal communication pattern in TQM manufacturing organizations in Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 6 (17). pp. 107-116. ISSN 2462-1714

Ahmad Mahyadin @ Mahidin, Fariza and Yusoff, Rushami Zien and Saad, Rohaizah (2014) Inventory management practices: A key success towards supply chain performance among industries in Malaysia. In: 4th International Conference on Technology and Operations Management (ICTOM04), 18-19 August 2014, Kuala Lumpur, Malaysia.

Razalli, Mohd Rizal and Abdullah, Suzzaini and Yusoff, Rushami Zien (2012) Is halal certification process "green". In: 3rd International Conference on Technology and Operations Management (ICTOM2012), 4th-6th July 2012 , Bandung, West Java, Indonesia . (Unpublished)

Nasirun, Noraini and Muhamad Noor, Sarina and Yusoff, Rushami Zien and Othman, Abdul Aziz (2016) Isu kesahan dalaman terhadap kaedah penyelidikan kuasi eksperimen di dalam pendidikan keusahawanan. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 80-86. ISSN 2289-2125

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Azanin (2014) Key elements of market orientation on Malaysian SMEs performance. International Journal of Business and Society, 15 (1). pp. 49-64. ISSN 1511-6670

Firdaus, Firman Shakti and Yusoff, Rushami Zien and Md Hussain, Muhammad Nasri and Mohd Asaad, Mohd Norhasni (2016) Kualiti perkhidmatan antara pengurusan kontemporari dan perspektif Islam: kajian perbandingan. ASEAN Entrepreneurship Journal (AEJ), 2 (1). pp. 78-88. ISSN 2289-2125

Samsudin, Sharina and Taib, Che Azlan and Yusoff, Rushami Zien (2020) Leaders communication practices in TQM implementation. Journal of Global Business and Social Entrepreneurship (GBSE), 6 (17). pp. 98-106. ISSN 2462-1714

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Othman, Maha Mohammed Yusr (2015) Leadership quality and the performance of market driven organizations. The Social Sciences, 10 (7). pp. 1639-1644. ISSN 1818-5800

Alharbi, Mohammad and Yusoff, Rushami Zien (2012) Leadership styles, and their relationship with quality management practices in public hospitals in Saudi Arabia. International Journal of Economics and Management Sciences (IJEMS), 1 (10). pp. 59-67. ISSN 2162-6359

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2013) Linkages between CRM technologies, knowledge applications and first call resolution in inbound call centres. International Journal of Electronic Customer Relationship Management, 7 (1). pp. 68-86. ISSN 1750-0664

Yusoff, Rushami Zien and Mohtar, Shahimi and Ramli, Azahari and Hassan, Mohamad Ghozali and Halim, Helmi (2012) MIMOS Berhad: A case study on innovation and commercialization. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Arshad, Rozita (2009) Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance. International Journal of Marketing Studies, 1 (1). pp. 77-84. ISSN 1918-719X

Al-Nasser, Mohammad and Yusoff, Rushami Zien and Islam, Rabiul and Zainal Abidin, Irwan Shah and Samsudin, Shamzaeffa (2016) Mediating effect of e-service quality perceptions on attitude and trust toward online shopping. International Business Management, 10 (3). pp. 228-240. ISSN 1993-5250

Alharbi, Khalid and Yusoff, Rushami Zien and Al-Matari, Ebrahim Mohammed (2017) The Moderating Effect of Organizational Climate on the Relationship Between of Total Quality Management (TQM) on Organisational Sustainability: The Case of the Hotel Industry in Saudi Arabia. International Business Management, 11 (2). pp. 350-356. ISSN 1993-5250

Al Ghamdi, Abdulrahman Ahmad and Abd Aziz, Fadzli Shah and Yusoff, Rushami Zien and Mustafa, Munauwar and Al-Matari, Ebrahim Mohammed (2017) The Moderating Role of Knowledge Management on the Relationship between Information Technology and Total Quality Management: The Case of the Public Hospitals in Saudi Arabia. International Business Management, 11 (11). pp. 1708-1714. ISSN 1993-5250

Al-Nasser, Al Mohammad and Yusoff, Rushami Zien and Islam, Rabiul and Zainal Abidin, Irwan Shah and Mohd Khan, Shazida Jan and Othman, Zalila and Bakhtyar, Bardia (2016) Moderating impact of risk on the relationship between e-service quality and trust. Research Journal of Applied Sciences, 11 (2). pp. 44-53. ISSN 1815-932X

Abdullah, Zaini and Yusoff, Rushami Zien (2004) Multi-source assessment - a Total Quality Management driven performance appraisal system: the issue of fairness. Malaysian Management Journal, 8 (1). pp. 55-67. ISSN 0128-6226

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Mohd Fauzi, Waida Irani (2014) Muslim consumer behavior in selecting retail store attributes. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Nafi, Siti Noratisah and Yusoff, Rushami Zien and Thi, Lip Sam and Saad, Rohaizah (2016) Open innovation adoption: a Rasch psychometric analysis on technology exploitation. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 46-58. ISSN 2289-2125

Mohd Nafi, Siti Noratisah and Yusoff, Rushami Zien and Thi, Lip Sam and Saad, Rohaizah (2015) Open innovation among SMEs in Malaysia: The issue of trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 165-174. ISSN 2289-8433

Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2013) Organizational culture influence on total productive maintenance (TPM) and operational performance using RASCH model analysis. The Asian Journal of Technology Management, 6 (2). pp. 72-81. ISSN 1978-6956

Al-Dhaafri, Hassan Saleh and Yusoff, Rushami Zien and Al-Swidi, Abdullah Kaid (2014) Organizational excellence as the driver for organizational performance: A study on Dubai Police. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien and Saad, Rohaizah (2012) Pengaruh budaya organisasi terhadap amalan 5S dan prestasi dengan menggunakan penganalisaan model Rasch. Journal of Technology and Operations Management, 7 (1). pp. 1-19. ISSN 1823-514X

Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2014) Pengaruh budaya organisasi terhadap penyelenggaraan produktif keseluruhan (TPM) dan prestasi operasi menggunakan penganalisaan model Rasch. The International Journal of Business and Technopreneurship (IJBT), 4 (1). pp. 171-185. ISSN 2231-7090

Ramli, Azahari and Yusoff, Rushami Zien and Mohtar, Shamimi and Ahmad Shakir, Khairunnisak (2009) Peranan teknologi maklumat dalam kerangka konsep hubungan amalan terbaik dengan prestasi organisasi. In: Seminar Antarabangsa Pendidikan ICT Bernuansa Islami, 19-20 Disember 2009, Banda Acheh, Indonesia. (Unpublished)

Lim, Kong Teong and Yusoff, Rushami Zien and Ahmad, Zainal Ariffin and Tang, Swee Mei (2006) Perhubungan antara prinsip-prinsip TQM dengan prestasi organisasi pendidikan: Satu kajian empirikal dalam sektor pendidikan tinggi awam di Malaysia. International Journal of Management Studies (IJMS), 13. pp. 143-161. ISSN 0127-8983

Teong, Lim Kong and Yusoff, Rushami Zien and Tang, Swee Mei and Ahmad, Zainal Ariffin (2004) Perhubungan prinsip-prinsip TQM dengan prestasi organisasi pendidikan: Satu kajian emprikal dalam sektor pendidikan tinggi awam di Malaysia. In: Seminar Kebangsaan Sosio Ekonomi dan IT Ke-2, 11-12 August 2004, Hotel Holiday Villa, Alor Setar Kedah.

Firdaus, Firman Shakti and Md Hussain, Muhammad Nasri and Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2015) Quality management concept based on Islamic worldview. International Academic Research Journal of Business and Technology, 1 (2). pp. 208-213. ISSN 2289-8433

Muhamad Noor, Sarina and Yusoff, Rushami Zien and Hashim, Fariza (2009) Quality practices as a moderator in technology transfer performance. International Journal of Business and Management, 4 (7). pp. 96-105. ISSN 1833-3850

Ahmad Mahyadin @ Mahidin, Fariza and Saad, Rohaizah and Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2017) Rasch Typology Standard of Inventory Administration Practiced By Public Hospitals in Malaysia. International Journal of Supply Chain Management (IJSCM), 6 (3). pp. 137-144. ISSN 2050-7399

Ahmad Mahyadin@Mahidin, Fariza and Saad, Rohaizah and Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2017) Rasch typology standard of inventory administration practiced by Public Hospitals in Malaysia. International Journal of Supply Chain Management (IJSCM), 6 (3). pp. 137-144. ISSN 2050-7399

Saidin, Zainil Hanim and Saad, Rohaizah and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) Relationship quality and customer loyalty of Malaysian national carmakers. In: 6th International Conference On Social Sciences Research 2017, 4th December 2017, Melia, Kuala Lumpur, Malaysia.

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Sharif, Shamshuritawati and Yusoff, Rushami Zien (2013) Retail store attributes in Islamic perspectives. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Yakob, Sajiah and Yusoff, Rushami Zien (2014) SMES survival analysis: enterprise risk management approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Yeop Yunus, Nek Kamal and Hussin, Zolkafli and Yusoff, Rushami Zien (2004) Service recovery strategy and customer satisfaction in higher education. In: ASEAN Symposium on Educational Management and Leadership (ASEMAL4), 13 - 15 Disember 2004, Grand Plaza Parkroyal, Penang. (Unpublished)

Mohtar, Shahimi and Yusoff, Rushami Zien and Mohamed Udin, Zulkifli and Osman, Nor Hasni and Hasnan, Norlena and ibrahim and Ahmad, Azhar and Hassan and Othman, Mohd Zainudin Simulation model for total economic value of Pilau Payar Marine Park:Coral bleaching phenomenon. In: UNSPECIFIED.

Yusoff, Rushami Zien and Md Ali, Kamarulzaman and Madon, Mohd Suan and Mohamad, Azran (1999) Sistem pengurusan kualiti MS ISO 9000 dalam pendidikan konsep & aplikasi di sekolah. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9839559648

Ida, Sosiawani and Ramli, Azahari and Mustafa, Munauwar and Yusoff, Rushami Zien (2015) Strategic planning and firm performance: A proposed framework. International Academic Research Journal of Business and Technology, 1 (2). pp. 201-207. ISSN 2289-8433

Abdullah, Che Sobry and Yusoff, Rushami Zien and Mohamed Udin, Zulkifli and Mohtar, Shahimi and Salleh, Dani and Othman, Abdul Aziz and Ahmad, Azhar and Zulhumadi, Faisal and Osman, Wan Nadzri (2011) Supply chain management in the Malaysian construction industry. Project Report. Universiti Utara Malaysia. (Unpublished)

Othman, Abdul Aziz and Yusoff, Rushami Zien and Ismail, Mohd Azril and Husin, Rohana (2012) Supply chain strategy and performance: Mediating effect of supply chain practices. In: 3rd International Conference on Technology and Operations Management 2012 , 4th to 6th July 2012 , Bandung, West Java, Indonesia . (Unpublished)

Anuar, Azyyati and Saad, Rohaizah and Yusoff, Rushami Zien (2018) Sustainability through lean healthcare and operational performance in the private hospitals: a proposed framework. International Journal of Supply Chain Management (IJSCM), 7 (5). pp. 221-227. ISSN 2050-7399

Mohd Salleh, Sri Sarah Maznah and Yusoff, Rushami Zien and Saad, Rohaizah (2015) Sustainable firm performance through top management team diversity. International Academic Research Journal of Business and Technology, 1 (2). pp. 88-94. ISSN 2289-8433

M. Salleh, Sri S. M. and Fareed, Muhammad and Yusoff, Rushami Zien and Saad, Rohaizah (2016) Top management team networking as an imperative predictor of the firm performance: A case of permodalan nasional berhad invested companies. International Journal of Economic Perspectives, 10 (4). pp. 739-750. ISSN 1307-1637

Alotaibi, Ghanem Barjes G and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri and Taib, Che Azlan (2019) Total Quality Management: Perspective of Saudi Healthcare Organizations. Journal of Business Management and Accounting (JBMA), 9 (1). pp. 89-93. ISSN 2231-9298 (e2636-9249)

Salimon, Maruf Gbadebo and Kareem, Olanrewaju and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Gorondutse, Abdullahi Hassan (2019) Tourism intention: the empirical investigations of pull, push and perceived security factors in Nigeria. GeoJournal of Tourism and Geosites, 25 (2). pp. 358-374. ISSN 20651198

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2016) What determines adoption of e-banking among Nigerians? A conceptual approach. Journal of Emerging Economies and Islamic Research, 4 (2). ISSN 2289-2559

Mohd Fauzi, Waida Irani and Muhammad @ Hashim, Nazlida and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2016) What motivate Muslim consumer to patronage Islamic based–retail store? International Review of Management and Marketing, 6 (S7). pp. 199-203. ISSN 2146-4405

Rashid, Farhana and Taib, Che Azlan and Yusoff, Rushami Zien and Ahmad, Mohd Akhir (2019) An analysis of quality human resource management (HRM) practices in Bangladesh ready-made garments sector. Journal of Economics and Business, 4 (2). pp. 1156-1165. ISSN 26153726

Nasirun, Noraini and Muhamad Noor, Sarina and Yusoff, Rushami Zien and Othman, Abdul Aziz (2015) A comparison between web enhancer learners and blended learners in flipped classroom: A quasi-experimental approach. International Academic Research Journal of Business and Technology, 1 (2). pp. 100-107. ISSN 2289-8433

Saidin, Zainil Hanim and Olayemi, Abdullateef Aliyu and Yusoff, Rushami Zien (2013) The concept of relationship quality in Government Linked Companies (GLCs): Evidence from Malaysian automotive industry. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Abdullateef, Aliyu Olayemi (2014) A conceptual investigation of e-banking usage and adoption in Nigeria. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2014) The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2014) The effect of Muslim product as an Islamic retail store attributes: a study on Muslim consumer patronage behavior in Malaysia. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2015) The effect of Muslim products as an Islamic retail store attribute: a study on Muslim consumer patronage behaviour in Malaysia. International Journal of Management Studies (IJMS), 22 (S). pp. 21-31. ISSN 2232-1608

Al-Dhaafri, Hassan Saleh and Yusoff, Rushami Zien and Al-Swidi, Abdullah Kaid (2013) The effect of total quality management, enterprise resource planning and the entrepreneurial orientation on the organizational performance: The mediating role of the organizational excellence --- A proposed research framework. International Journal of Business Administration, 4 (1). pp. 66-85. ISSN 1923-4007

Abdullah, Che Sobry and Yusoff, Rushami Zien and Mohtar, Shahimi and Mohamed Udin, Zulkifli and Ahmad, Hartini and Osman, Nor Hasni and Hasnan, Norlena and Zulhumadi, Faisal and Shafee, Mohd Imran Khusairi and Abidin, Rahimi (2013) The evaluation of technology park performance. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Razalli, Mohd Rizal and Yusoff, Rushami Zien and Mohd Roslan, Maizatul Wahidar (2013) A framework of halal certification practices for hotel industry. Asian Social Science, 9 (11). pp. 316-326. ISSN 1911-2017

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2010) The impact of CRM dimensions on call center performance. IJCSNS International Journal of Computer Science and Network Security, 10 (12). pp. 184-194. ISSN 1738-7906

Saidin, Zainil Hanim and Mohd Mokhtar, Sany Sanuri and Saad, Rohaizah and Yusoff, Rushami Zien (2018) The impact of automotive after-sales service quality and alternative attractiveness on customer loyalty. International Journal of Supply Chain Management (IJSCM), 7 (1). pp. 177-187. ISSN 2050-7399

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2007) The impact of market orientation on business performance: Evidence from a developing country. Malaysian Management Journal, 11 (1 & 2). pp. 11-26. ISSN 0128-6226

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2008) The impact of process quality measurement on financial performance of market oriented firm. International Journal of Management Studies (IJMS), 15. pp. 115-130. ISSN 0127-8983

Popoola, Oluwatoyin Muse Johnson and Che Ahmad, Ayoib and Samsudin, Rose Shamsiah and Yusoff, Rushami Zien (2013) The impact of task performance fraud risk assessment on forensic skills and mindsets: A conceptual model. 8th Asian Business Research Conference (WBI) 2013, Bangkok, Thailand. pp. 1-13.

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Ahmad, Intan Shafinaz (2014) The influence of CRM organization and knowledge management on employee job satisfaction and intention to quit: Malaysia call center perspective. World Applied Sciences Journal, 32 (12). pp. 2412-2420. ISSN 1818-4952

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2016) The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study. Mediterranean Journal of Social Sciences, 7 (1). pp. 54-63. ISSN 2039-9340

Razalli, Mohd Rizal and Abdullah, Suzzaini and Yusoff, Rushami Zien (2013) The influence of human factors in halal certification process on organizational performance. World Review of Business Research, 3 (3). pp. 157-166. ISSN 1838-3955

Ahmad Mahyadin@Mahidin, Fariza and Saad, Rohaizah and Mohd Asaad, Mohd Norhasni and Yusoff, Rushami Zien (2015) The influence of inventory management practices towards inventory management performance in Malaysian public hospitals. International Academic Research Journal of Business and Technology, 1 (2). pp. 142-148. ISSN 2289-8433

Yaakub, Kamarul Bahari and Yusoff, Rushami Zien (2010) An instrument for measuring total quality management practices in higher education - The development of comprehensive TQM practices measurement. In: 2nd International Conference on Technology and Operations Management (ICTOM), 5 - 7 July 2010 , Bayview Hotel, Langkawi. (Unpublished)

Zakaria, Nazlina and Mohd Fauzi, Waida Irani and Abdullah, Nor Azimah Chew and Yusoff, Rushami Zien (2018) The link between HRM practices and performance in Malaysian SMEs. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 118-126. ISSN 2050-7399

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) The mediating effects of first call resolution on call centers’ performance. Journal of Database Marketing & Customer Strategy Management, 18 (1). pp. 16-30. ISSN 1741-2439

Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2017) The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants. International Journal of Bank Marketing, 35 (4). pp. 558-582. ISSN 0265-2323

Al-Dhaafri, Hassan Saleh and Al-Swidi, Abdullah Kaid and Yusoff, Rushami Zien (2016) The mediating role of total quality management between the entrepreneurial orientation and the organizational performance. The TQM Journal, 28 (1). pp. 89-111. ISSN 1754-2731

Mohd Nafi, Siti Noratisah and Yusoff, Rushami Zien (2014) An overview of trust relationship to open innovation studies: Issues and challenges. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Nasirun, Noraini and Muhamad Noor, Sarina and Yusoff, Rushami Zien and Othman, Abdul Aziz (2016) A predictive “quality of use” model in blended learning. International Review of Management and Marketing, 6 (S7). pp. 316-320. ISSN 2146-4405

Alawni, Mohammed Saad and Yusoff, Rushami Zien and Al-Swidi, Abdullah Kaid and Al-Matari, Ebrahim Mohammed (2015) The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies. Mediterranean Journal of Social Sciences, 6 (1). pp. 318-324. ISSN 2039-9340

Saleh Al Dhaafri, Hassan and Yusoff, Rushami Zien and Al-Swidi, Abdullah Kaid (2014) The relationship between enterprise resource planning, Total Quality Management, organizational excellence, and organizational performance-the mediating role of Total Quality Management and organizational excellence. Asian Social Science, 10 (14). pp. 158-178. ISSN 1911-2017

Zakaria, Nazlina and Chew Abdullah, Nor Azimah and Yusoff, Rushami Zien (2015) The relationship between entrepreneurial orientation and organizational innovation: Empirical evidence from Malaysian SMEs. Asian Journal of Business and Management Sciences, 4 (5). pp. 18-30. ISSN 2047-2528

Zakaria, Nazlina and Abdullah, Nor Azimah Chew and Yusoff, Rushami Zien (2014) The relationship between entrepreneurial, orientation and organizational innovation in Malaysian SMEs: a proposed framework. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Ali, Khairul Anuar and Yusoff, Rushami Zien and Abas, Zakaria (2000) The relationship between quality management practices and productivity in revenue and cost management: A study of local authorities in Peninsular Malaysia. Malaysian Management Journal, 5 (1&2). pp. 17-33. ISSN 0128-6226

Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2016) The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into SME brands. Gadjah Mada International Journal of Business, 18 (1). ISSN 1411-1128

Abu al-Rejal, Hussein Mohammed and Mohamed Udin, Zulkifli and Yusoff, Rushami Zien (2018) The role of supply chain management toward performance of manufacturing companies in Yemen. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 92-99. ISSN 2050-7399

Abdullateef, Aliyu Olayemi and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) The strategic impact of technology based CRM on call centers' performance. Journal of Internet Banking and Commerce, 16 (1). pp. 1-17. ISSN 1204-5357

Zainal Abidin, Suriati and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2011) A systematic analysis of innovation studies: A proposed framework on relationship between innovation process and firm's performance. The Asian Journal of Technology Management, 4 (2). pp. 65-83. ISSN 1978-6956