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Active view agents for personalized e-commerce applications

Sakulwong, K. and Sunetnanta, T. (2003) Active view agents for personalized e-commerce applications. Journal of ICT, 2 (1). pp. 1-14. ISSN 1675-414X

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Giving the right information to the right person at the right time is one of the main factors contributing to the success of e-commerce applications. Existing applications of active views to e-commerce mostly generate application views based on user roles such as customers and vendors, so they cannot completely serve one-to-one marketing. Furthermore, the data controlled by the existing applications is limited to those retrieved from databases, but not includes other web contents such as pictures, descriptive information and hyperlinks. In addition, the integration of active views to existing e-commerce applications still presents some difficulties in tackling with heterogenity. This work presents a model of Active View Agents System (AVAS), built based on a co-performance model of multi-agents, to resolve these problems.

Item Type: Article
Uncontrolled Keywords: Multi-agent systems, electronic commerce, XML, active rules, active views
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 01 Sep 2010 04:11
Last Modified: 01 Sep 2010 04:11

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