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Demographic and psychographic profiles of the potential first class undergraduates at the Malaysian public university

Lim, Khong Chiu and Ishak, Noor Azniza and Mahat, Nor Idayu (2014) Demographic and psychographic profiles of the potential first class undergraduates at the Malaysian public university. In: The International Symposium on Education, Psychology, Society and Tourism, March 2014, Tokyo, Japan.

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Even though the discipline of psychology and education has gained in popularity during the last decade, few studies have been conducted to determine the characteristics of the potential first class undergraduate students.This study was designed to examine the demographic and psychographic characteristics of the potential first class undergraduates ill the Malaysian public universities.The selected respondents comprised of 424 undergraduates who obtained at least 3.67 of cumulative grade point average (CGPA)in their academic achievement in the entire duration of their study.This study uses a self-administered adapted questionnaire to collect data.The questionnaire consists of six dimensions on psychographic attributes,namely task orientation, competitiveness, skill mastery,general self-efficacy, time management, leisure attitude, and socio-demographic characteristics as well.The results of the study indicate that the potential first class students have the highest level on task orientation; whilst time management scores the lowest.In addition, the results reveal that more than 99% of the students have either moderate or high level of psychographic attributes.The MANOVA results indicate that there were significant differences between male and female students in their task orientation and leisure attitude.Likewise, significant differences between ethnic groups were found for task orientation, competitiveness, and general self-efficacy.Thus, the findings of this study are able to assist the university management in providing coaching and mentoring by ensuring students suited to their needs and desires for their study.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-986-89298-8-3
Uncontrolled Keywords: demographic, psychographic, first class undergraduate, public university
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: School of Applied Psychology, Social Work & Policy
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 22 Jun 2014 09:04
Last Modified: 19 May 2016 02:49

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