24x7 Service; AnyTime; AnyWhere

Website presentation for corporate social responsibility: The effect on corporate image

Mat Saat, Rafeah and Selamat, Mohamad Hisyam (2015) Website presentation for corporate social responsibility: The effect on corporate image. In: International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA.

[thumbnail of 22_ICoEC2015 153-158.pdf]
Download (457kB) | Preview


Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. The use of corporate website could build consumer acceptance towards the company.It is suggested for companies to enrich the CSR presentation by using media richness to increase consumers’ ability in analyzing and understanding the intended message. Thereafter, the consumers will have a positive attitude toward the company and at the same time increase the image of the company.This study aims to examine the role website presentation of CSR disclosure and its relationship with corporate image.This study utilizes laboratory experiment with two hundred forty one respondent that are divided into two different groups of presentation richness.Evidence was found that website presentation becomes one of the indicators in influencing consumer perception towards corporate image.The findings could be used to assist the companies in communicating CSR actions and portray a good image among the consumers.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-0910-10-9 Organized by: School of Accountancy, Universiti Utara Malaysia
Uncontrolled Keywords: corporate social responsibility; media richness theory; corporate image; website presentation; CSR communication.
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Dr. Rafeah Mat Saat
Date Deposited: 13 Mar 2016 02:32
Last Modified: 14 Apr 2016 06:55

Actions (login required)

View Item View Item