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A dual-route concept of persuasive user interface (UI) design

Ibrahim, Nurulhuda and Shiratuddin, Mohd Fairuz and Kok, Wai Wong (2013) A dual-route concept of persuasive user interface (UI) design. In: 3rd International Conference on Research and Innovation in Information Systems – 2013 (ICRIIS’13), 27-28 Nov. 2013, Kuala Lumpur, Malaysia.

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As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper refers to the Elaboration Likelihood Model (ELM). The ELM is used to identify and distinguish the design cues for the central route and peripheral route. This paper also identifies web design qualities that may improve the persuasiveness and likelihood of a website. The factors of persuasion identified in this paper; namely relationship, emotion, credibility, and logic; will then be tested using a repeated-measures technique of experimental design to verify their effectiveness in influencing users to stay and make further decision at a website.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISSN : 2324-8149
Uncontrolled Keywords: persuasion factors, user interface, persuasive web design, dual-process theory.
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Nurulhuda Ibrahim
Date Deposited: 09 Nov 2016 08:26
Last Modified: 09 Nov 2016 08:26

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