Pang, Shin Yun and Ahmad, Rozila (2017) Generation Y’s Expectation and Perception towards Hotels’ Quality of Services in Malaysia. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre.

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Abstract

Generation Ys has become the main target market in Malaysia replacing the Baby Boomers and the Generation X. The number of Generation Ys traveling around the world is increasing. However, Generation Ys are hard to predict, as they expect new experiences to be provided by the hotels. Therefore, from these factors, changes in terms of new initiatives are needed to seize this market. Improving quality of services will allow the organization to grow and survive in the competitive market.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-983-2078-83-8 Organized by STHEM, UUM
Uncontrolled Keywords:	Generation Y, Expectation, Quality of Services, Product Benefits, Personal Services
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	School of Tourism, Hospitality and Event Management
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	01 Feb 2023 00:29
Last Modified:	01 Feb 2023 00:29
URI:	https://repo.uum.edu.my/id/eprint/29140

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