Mohamad Noor, Nurdayana and Zolkepli, Izzal Asnira and Omar, Bahiyah (2023) It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour. Journal of Information and Communication Technology, 22 (1). pp. 97-125. ISSN 2180-3862

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Abstract

Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effects of coolness on user technology acceptance, the influencing role in fostering health behaviour remained obscure. To bridge the existing literature gap, the current study aims to examine the perception of coolness as a higher-order construct with multiple dimensions, namely originality, attractiveness, and sub-cultural appeals, by investigating the direct effect on fitness band adoption and indirect influence on users’ health behaviour. An online survey was conducted on 280 fitness band users, and the data was subsequently analysed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results demonstrated that the perceived coolness of fitness bands significantly affects users’ device adoption levels, which subsequently influence personal health behaviour. This study thus contributes to health communication research by testing the coolness concept and developing the diffusioninnovation framework from current human-computer interaction literature. The findings would guide future developers of fitness bands to emphasise the coolness functions for higher degrees of adoption and positive impact on society.

Item Type:	Article
Uncontrolled Keywords:	smart wearable device, ubiquitous computing, health behaviour, technology adoption, human computer interaction, user experience
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	19 Apr 2023 04:26
Last Modified:	19 Apr 2023 04:26
URI:	https://repo.uum.edu.my/id/eprint/29397

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