Adamu, Abdulrahman and Bashir, Muktar (2018) The Role of the Media in Leadership Recruitment in Nigeria: An Analysis of the 2015 Presidential Election. Journal on Leadership & Policy (JLP), 3 (1). pp. 1-12. ISSN 0127-0869

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Abstract

The growth, development and stability of any giving society depend largely on the quality and type of leadership it possess vis-à-vis the input of the civil society organizations to the emergence of such leaders. Based on this backdrop, the paper examined the role of the Nigerian media in leadership recruitment with particular reference to Nigeria’s 2015 Presidential election. The paper therefore revealed that the advocacy role of the Nigerian media before and during the 2015 Presidential election was not balanced. Thus, the study adopted qualitative method in the collection and analysis of data while Agenda setting theory was applied as a theoretical framework. The paper recommends among others that the media managers and practitioners should genuinely embrace unbiased professional ethics of the media in their reportage. Theoretically, the paper adopted Agenda setting theory as a theoretical framework for its analysis.

Item Type:	Article
Uncontrolled Keywords:	Media, Leadership, Nigeria, Presidential, Election
Subjects:	H Social Sciences > HM Sociology
Divisions:	Institut Pemikiran Tun Dr. Mahathir Mohamad
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	29 Oct 2023 14:06
Last Modified:	29 Oct 2023 14:06
URI:	https://repo.uum.edu.my/id/eprint/29852

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