Hassan, Syahida and Yacob, Mohd Idzwan and Roslan, Nur Fairuza Syahira and Nguyen, Thuan and Mahad, Azlina and Ahmad, Azlinda (2022) Enough is Enough! Celebrities’ Cyberbullying Coping Strategies. In: UUM International Qualitative Research Conference (QRC), 28 - 30 November 2022, Virtual Conference.

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Abstract

Cyberbullying frequently occurs on social media. Celebrities, who have connected to their fans through social media, are frequent victims of cyberbullying. To date, the research focusing on celebrities’ cyberbullying is minimal, therefore suffers limited knowledge of this area. Thus, celebrities’ behaviours in coping with cyberbullying remain relatively unclear. This study aims to explore celebrities’ coping strategies for cyberbullying. Adopting a qualitative approach, we interviewed ten celebrities to explore their coping strategies. In addition, we observed 30 celebrities’ accounts on social media to understand their coping behaviour. The findings show that celebrities usually adopted technological coping, avoidance coping, emotion-focused coping, and active/aggressive coping strategies. The results contribute to the existing literature on cyberbullying studies, particularly cyberbullying towards celebrities.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISSN 3009-111X
Uncontrolled Keywords:	Celebrities, online bashing, coping strategy
Subjects:	T Technology > T Technology (General)
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	15 Nov 2023 09:52
Last Modified:	15 Nov 2023 09:52
URI:	https://repo.uum.edu.my/id/eprint/29932

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