Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur

Sulaiman, Sabirah and Lim, Hock Eam and Viswanathan, K. Kuperan (2019) Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur. Journal of Economics and Sustainability (JES), 1 (2). pp. 32-45. ISSN 2637-1294

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Official URL: https://e-journal.uum.edu.my/index.php/jes/article...

Abstract

The purpose of this article is to examine and integrate the theoretical approaches to the study of graduate entrepreneurship. The emphasis is on the use of economic theory to study the actual behaviour of entrepreneurship. The aim is to provide an overview of how the economic theories (utility maximisation theory and risk-taking behaviour theory) can be integrated with the theory of planned behaviour (TPB) to develop a theoretical framework to understand entrepreneurship behaviour.

Item Type:	Article
Uncontrolled Keywords:	economic theory, graduates entrepreneurship, integrated theory, TPB
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	School of Economics, Finance & Banking
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	30 Nov 2023 08:10
Last Modified:	30 Nov 2023 08:10
URI:	https://repo.uum.edu.my/id/eprint/30097

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