Md Yusof, Zahayu and Nagapan, Krudharshaini and Amir, Sofia and Nasir, Nazifa and Zulhafizsyam, Wan Muhammad (2022) The Influence of Service Quality on Customer Satisfaction towards Internet Service Providers among Malaysian. International Journal of Business and Technopreneurship, 12 (1). pp. 33-44. ISSN 2231-7090

PDF - Published Version Restricted to Registered users only Download (621kB) | Request a copy

Abstract

Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and competition is intensifying. As a result, it's crucial to comprehend why clients stick with a given service provider. The impact of service quality on customer satisfaction with internet service providers among Malaysians is investigated in this study. The responses were collected using a google form from 181 post-paid mobile subscribers in Malaysia. According to the findings of structural equation modelling, service quality is a significant predictor of customer happiness, which leads to tangibles and responsiveness. The findings offer useful managerial advice on how to manage customer happiness and loyalty. It is crucial for the organisations to know how to gauge these factors from the buyers' point of view with a specific target to better comprehend their requirements and consequently fulfil them

Item Type:	Article
Uncontrolled Keywords:	Telecommunication, Structural Equation Modelling, Customer satisfaction, Service quality, Loyalty, Internet Service Providers (ISP)
Subjects:	Q Science > QA Mathematics
Divisions:	School of Quantitative Sciences
Depositing User:	Mdm. Sarkina Mat Saad @ Shaari
Date Deposited:	23 Jun 2024 09:38
Last Modified:	23 Jun 2024 09:38
URI:	https://repo.uum.edu.my/id/eprint/30929

Actions (login required)

View Item