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A Conceptual Study on Consumer Needs from an Islamic Marketing Perspective

Djallel, Lameche and Abdul Rahim, Ahmad Khilmy (2020) A Conceptual Study on Consumer Needs from an Islamic Marketing Perspective. Humanities and Social Sciences Review, 10 (12). pp. 571-591. ISSN 2165-6258

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Abstract

Islamic teachings encourage Muslim consumers to rationalise their utility. They are to ensure that only core needs and highly important needs in accordance with Islamic shariah are fulfilled. However, the possibility of Islamic perspectives on consumer needs has remained unexplored in the literature. Thus, this paper reviews the essence of consumer needs in Islam as a theoretical concept, one which could be used to evaluate Muslims’ consumer intention and behaviour. The perspectives of Quran, Sunnah and Islamic legal maxims are used to analyse contemporary knowledge. Relevant theoretical gaps were gathered from previous studies to recommend future directions on the best ways to resolve theoretical gaps in Islamic consumer need

Item Type: Article
Uncontrolled Keywords: Conventional consumer needs theories; Islamic Consumer Needs (ICN); consumer intention; Ibadah; Maqasid Shariah; Maslaha
Subjects: H Social Sciences > HB Economic Theory
Divisions: Islamic Business School
Depositing User: Mdm. Sarkina Mat Saad @ Shaari
Date Deposited: 29 Aug 2024 10:38
Last Modified: 29 Aug 2024 10:38
URI: https://repo.uum.edu.my/id/eprint/31328

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