Abd Aziz, Noriza and Abu Bakar, Azizi and Isa, Mohamad Yazid and Abdul Aziz, Ibrahim (2019) Promotion and Service as Strategic Marketing Tools towards Islamic House Financing. Journal of Advanced Research in Dynamical and Control Systems, 11 (8). pp. 282-285. ISSN 1943023X

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Abstract

This paper focused on the effect of promotion and service as strategic marketing tools that influence customers’ selection towards Islamic house financing. The findings revealed that the levels of satisfaction in promotion and service among customers were positive. The findings from the study can give impact and implication to bank marketers to understand the salient criteria used by customers in choosing Islamic house financing. It should help those banks which operate in a dual-banking system to develop human capital with sufficient appropriate knowledge and skills, and to equip themselves with engineered market segmentations and targeted marketing strategies

Item Type:	Article
Uncontrolled Keywords:	Islamic House Financing, Promotion, Service, Strategic Marketing
Subjects:	H Social Sciences > HG Finance
Divisions:	Islamic Business School
Depositing User:	Mdm. Sarkina Mat Saad @ Shaari
Date Deposited:	11 Oct 2024 17:55
Last Modified:	11 Oct 2024 17:55
URI:	https://repo.uum.edu.my/id/eprint/31374

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