Mohd Sappri, Mazlan and Abdul Hamid, Mohamad Shukri and Sulaiman, Nor Intan Saniah and Omar, Mohd Faizal (2020) A New Framework on Success Factors of Social Media Applications Usage (S/O 14449). Technical Report. UUM. (Submitted)

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Abstract

Social media application (SMA) shows several important functions that causing the increment of usage among mobile application or mobile app users, especially among 18 to 28 years-old user. This causing several developers to create their own SMA that have been targeted to mobile app users. However, only several SMA managed to become popular and successful in term of usage, leaving other unpopular SMA in the lower rank of the Google PlayStore. SMA created by developer in Malaysia face the same situation as mentioned before where those SMA were supposed to attract Malaysian mobile users more. To assess this situation, this study aims to identify the success factors of SMA usage and develop a set of metrics based on the success factors using research model that have been developed in the past. Information System Success Model (ISSM) were studied and chosen as the reference model for this study because the model is suitable and have been used by other researchers in studies regarding social media and SMA. ISSM contains several success factors like system quality, service quality and information quality that affect the user satisfaction and use of a system, where this model were modified in this study with the addition of networking quality and perceive privacy factors. This study was conducted on 345 sample of social media user in Malaysia and based on the findings, all proposed factors except were found to have a positive impact towards user satisfaction and usage with 97.9%

Item Type:	Monograph (Technical Report)
Additional Information:	GERAN FRGS-RACER
Uncontrolled Keywords:	Social media application, success factors, metric design, social media usage, evaluation form
Subjects:	T Technology > T Technology (General)
Divisions:	Research and Innovation Management Centre (RIMC)
Depositing User:	Mdm. Sarkina Mat Saad @ Shaari
Date Deposited:	18 Nov 2024 14:46
Last Modified:	18 Nov 2024 14:46
URI:	https://repo.uum.edu.my/id/eprint/31571

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