Teoh, Bak Aun and Abu, Noor Hidayah (2017) Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance. Journal of Humanities, Language, Culture and Business, 1 (3). pp. 15-25. ISSN 01268147

PDF Restricted to Registered users only Download (540kB) | Request a copy

Abstract

Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavily on its capabilities to introduce new product. Therefore, both the factors aroused should be well-managed using scientific and logical approaches. Although both internal and external factors are the risks affecting to new product development project performances, the internal factors can be controllable and the external factors are very difficult to be controlled. In addition, manufacturing flexibility has been receiving attentions over the past decades as firm’s flexibility-related functional capabilities are internal competencies and resources of the firm. In this technology advancement era, most multinational conglomerate has introduced research and development (R&D) in product technology to be integrated in manufacturing system in order to achieve competitive advantage. This paper provides some insight into the definitions of manufacturing flexibility and its importance and impact of integrating flexibility in Malaysia manufacturing industries context that lead to successful new product performance

Item Type:	Article
Uncontrolled Keywords:	flexibility, performance, new product
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Business
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	19 Dec 2024 09:35
Last Modified:	08 Jan 2025 05:11
URI:	https://repo.uum.edu.my/id/eprint/31666

Actions (login required)

View Item