Abu, Noor Hidayah and Mansor, Mohd Fitri and Ibrahim, Amlus (2017) Incremental or Radical Product Innovation: Overview of Food and Beverage Sector SMEs in Malaysia. Advanced Science Letters, 23 (04). pp. 2808-2811. ISSN 1936-6612

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Abstract

The objective of this paper is to present a profile of product innovation in the food and beverage SMEs in Malaysia. Besides that this paper aim to explore specific product innovation activities employed in the SMEs. A survey questionnaire was developed and sent to 687 Malaysian food and beverage manufacturing SMEs. Further, only 171 respondents that having better performance in new product development will be selected and analyzed using SPSS. This is to ensure the main objective of this study (to present a profile, activities and types of product innovation among food and beverage sector SMEs in Malaysia) can achieve. Most of the respondents that active in product innovation activities is medium size organization and the organization has been established more than ten years. Although they realized the importance of producing new product continually, but they still show a slightly lower level investment in R&D. Food and beverage sector SMEs in Malaysia are more focused on incremental product innovation as opposed to radical product innovation. Although the food and beverage sector play an important role within Malaysia economy, product innovation in food and beverage sector SMEs has received little previous attention especially on study that concentrate on food and beverage sector SMEs in Malaysia. This paper contribute by present organization profile, product development activities and types of product innovation employee in food and beverage sector SMEs in Malaysia. The findings can be used in the development of public policy aimed at supporting and encouraging innovation among the food and beverage sector SMEs in Malaysia

Item Type:	Article
Uncontrolled Keywords:	Food and Beverage sector, product innovation, Small and Medium size enterprise, Malaysia
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	19 Dec 2024 10:35
Last Modified:	19 Dec 2024 10:35
URI:	https://repo.uum.edu.my/id/eprint/31677

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