Mansor, Mohd Fitri and Abu, Noor Hidayah and Abdul Halim, Hasliza and Ahmad, Noor Hazlina Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance. Jurnal Pengurusan, 66 (07). pp. 81-93. ISSN 0127-2713

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Abstract

The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19

Item Type:	Article
Uncontrolled Keywords:	Penyumberan awam; pemilik-pengurus inovatif; kualiti hubungan; prestasi PKS
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	22 Dec 2024 09:09
Last Modified:	08 Jan 2025 05:13
URI:	https://repo.uum.edu.my/id/eprint/31709

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