Abdul Hamid, Mohd Noor and Abdul Razak, Azrina and Khairudin, Norhaiza (2021) Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765). Technical Report. UUM. (Submitted)

PDF - Submitted Version Restricted to Registered users only Download (1MB) | Request a copy

Abstract

This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’ self-evaluation showed that modes of presentation did not contribute significantly on students’ overall performance. However, those who adopted Pecha Kucha did show significant improvements in their ability to use physical behaviour or gestures. On the contrary, results from the lecturers’ evaluation showed that Pecha Kucha method did have significant effects in improving students’ overall performance as well as in each components evaluated. For these reasons, lecturers considered Pecha Kucha as a better mode of presentation compared to the traditional methods like Powerpoint. Implications of the study on teaching and learning were discussed

Item Type:	Monograph (Technical Report)
Additional Information:	GERAN: SOTL
Uncontrolled Keywords:	Pecha Kucha, Visual Storytelling, Presentation Skills, Marketing Education
Subjects:	L Education > LB Theory and practice of education
Divisions:	Research and Innovation Management Centre (RIMC)
Depositing User:	Mdm. Sarkina Mat Saad @ Shaari
Date Deposited:	10 Dec 2024 13:31
Last Modified:	10 Dec 2024 13:31
URI:	https://repo.uum.edu.my/id/eprint/31713

Actions (login required)

View Item