Abdul Rahman, Maria and Ramli, Mona Fairuz and Chauhan, Ajay Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921). Project Report. UUM. (Submitted)

PDF - Submitted Version Restricted to Registered users only Download (1MB) | Request a copy

Abstract

This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have significant influence on the customer usage intentions toward Islamic banking products. In addition age moderates the relationship between satisfaction and usage intentions, and marital status moderates the relationship between word of mouth and usage intention. The results of this study could suggest fundamental shift from institution centric or policy centric view of Islamic banking to customer centric view

Item Type:	Monograph (Project Report)
Additional Information:	GERAN: FRGS
Subjects:	H Social Sciences > HG Finance
Divisions:	Research and Innovation Management Centre (RIMC)
Depositing User:	Mdm. Sarkina Mat Saad @ Shaari
Date Deposited:	12 Dec 2024 09:53
Last Modified:	12 Dec 2024 09:53
URI:	https://repo.uum.edu.my/id/eprint/31758

Actions (login required)

View Item