Md Sin, Mohammad Aizat and Razalli, Mohd Rizal and Mohamed Ismail, Risyawati (2019) The Search of Best Practices of Malaysian Halal Cosmetics Industry to Improve Firm Performance. International Journal of Islamic Marketing and Branding, 4 (3/4). pp. 212-227. ISSN 2055-0944

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Abstract

Halal refers to the Islamic law that Muslims must adhere to, which includes all materials used in everyday life, such as cosmetic products. Muslims not only need the final product to be Halal, they also need to ensure that all aspects of supply chain of the products, such as raw materials, handling, processing, transportation, distribution, storage, product safety, and evaluation of the effectiveness of the product comply with Halal principles as well. To verify compliance with Halal cosmetic products, Halal and non-Halal material traceability methods are indispensable. In addition, Halal principles, Halal certification, Halal logo, and Halal safety can be used as Halal compliance benchmarks. In spite of high level of awareness on Halal cosmetics among the Malaysian population, the integrity of the final product is still questionable. Hence, this paper discusses the best practices of Halal cosmetics in Malaysia that can contribute to the improvement of firm’s performance, and ultimately maintain the integrity of Halal products

Item Type:	Article
Uncontrolled Keywords:	Halal Cosmetics, Best Practices, Organizational Performance
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	02 Feb 2025 08:29
Last Modified:	02 Feb 2025 08:29
URI:	https://repo.uum.edu.my/id/eprint/31970

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