Rashid Radha, Jasmine Zea Raziah Radha and Mohd Ghazali, Raslinda and Malathi, Muniandy (2024) Creating Memorable Tourism Experiences through Servicescape Design: a Proposed Model for Zoo Negara Malaysia. Journal of Event, Tourism and Hospitality Studies (JETH), 4. pp. 47-57. ISSN eISSN 2805-4423
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Abstract
This paper explores how different dimensions that form the overall servicescape of Zoo Negara Malaysia impact visitors’ memorable tourism experiences (MTE). The servicescape concept, which describes the overall physical environment within a service setting that can be controlled by the organization, is adopted for the study. In other words, it is suggested that physical cues such as animal conditions, zoo layout, design and facilities may be used by zoo operators to create memorable tourism experiences. Aspects of MTE consist of knowledge, hedonism, meaningfulness, refreshment, local culture, novelty and involvement. A conceptual framework is proposed to investigate the relationship between zoo servicescapes and memorable tourism experience. It is expected that this study contributes towards existing academic research related to zoo tourism and provides insight into how zoo operators could design and manage their zoological facilities to increase visitor numbers
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Memorable tourism experience, Servicescapes, Zoo tourism, Zoo Negara |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | School of Tourism, Hospitality and Event Management |
| Depositing User: | Mdm. Rozana Zakaria |
| Date Deposited: | 20 Feb 2025 14:12 |
| Last Modified: | 20 Feb 2025 14:12 |
| URI: | https://repo.uum.edu.my/id/eprint/32090 |
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