Abdul Hanan, Suhaila and Said, Noor Fadhilah and Mohd Kamel, Aida Amelia and Che Amil, Siti Azwin Farhana (2015) Factors that Influences Pedestrian Intention to Cross a Road While using Mobile Phone. International Journal of Economics and Financial Issues, 5 (1). pp. 116-121. ISSN 2146-4138

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Abstract

Road accident has been identifi ed as a cause of injury and death around the world including Malaysia. Among those who were killed and injured are pedestrian. There were few studies investigated the cause of the accident that involved the pedestrian in the other country. However, in Malaysia, as far as road safety and pedestrian is concerned, the research still at an early stage. The theory of planned behavior (TPB) has been utilized widely in all research areas including road safety and pedestrian. Thus, this theory was used to understand the psychosocial factors that infl uence pedestrian intentional behavior. In particular, this paper examined the extent to which the TPB infl uenced pedestrian intention to cross a road while using mobile phone. This research utilized quantitative approach, that is a survey (n = 107). The result indicated that subjective norm (SN) and perceived behavioral control (PBC) signifi cantly infl uenced intention to cross a road when using mobile phone. Thus, based on the result, it was suggested that the safety awareness campaign and education should focus on SN and PBC e.g., Pedestrian Awareness Da

Item Type:	Article
Uncontrolled Keywords:	Pedestrian, Intention, Safety, Road Cross
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	11 May 2025 09:57
Last Modified:	11 May 2025 09:57
URI:	https://repo.uum.edu.my/id/eprint/32234

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