Abu Yaziz, Mohd Fathi and Mohamed Udin, Zulkifli and Mohd Sharif, Kamal Imran (2018) Innovative, marketing and supportive capability impacts towards logistics performance. In: 3rd International Conference on Applied Science and Technology, ICAST 2018, 04/10/2018 - 04/12/2018, Penang MALAYSIA.

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Abstract

Logistics function as an important role in business operation. Due to the increasing competition in this industry, organization should make sure the business logistics is efficient and effective. In achieving the increase in performance and indirectly increase the profit of an organization, logistics is an important element that need be taken into consideration seriously. This paper investigates the effect of innovative, marketing and supportive capability towards logistics performance. the study has been conducted in towards the SME organization in area of Putrajaya. 117 respondents from SME’s were collected to identify the relationship of innovative, marketing and supportive capability towards the logistics performance. Hence, factor analysis was done includes the correlation and regression analysis to examine relationship that exists. The findings identify that that innovative, marketing and supportive capability that contribute to logistics performance

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Innovative, Marketing, Supportive, Logistics Performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	20 May 2025 13:44
Last Modified:	20 May 2025 13:44
URI:	https://repo.uum.edu.my/id/eprint/32260

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