The Impact of Sale Promotion on Impulse Buying Behaviour Among Muslim Credit Card Holders in Malaysia

Ahmad Musadik, Siti Hajar Salwa and Abdul Ghani Azmi, Ilhaamie (2020) The Impact of Sale Promotion on Impulse Buying Behaviour Among Muslim Credit Card Holders in Malaysia. International Journal of Modern Trends in Social Sciences, 3 (11). pp. 34-49. ISSN 2600-8777

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Abstract

Studies pertaining to impulse buying have been substantially conducted in developing countries. Nevertheless, such studies are in scarcity amidst Asian countries, particularly Malaysia. Besides, studies that have looked into the variables of sale promotion is also rather sparsely carried out in the light of impulse buying behaviour. As such, this study examined the correlations between sale promotion on impulse buying behaviour among Muslim credit card holders in Malaysia. In terms of instrument development, this study instrument adopted and adapted from prior studies. Questionnaires were distributed to 1,000 Muslim credit card holders in Malaysia via purposive and snowball sampling techniques, wherein only 635 were usable for final data analysis. The analysis was performed via Partial Least Square (PLS-SEM) analysis. The outcomes revealed that sale promotion displayed significantly positive correlations with impulse buying behaviour

Item Type:	Article
Uncontrolled Keywords:	Impulse Buying Behaviour, Sale Promotion, Credit Card, Partial Least Square
Subjects:	H Social Sciences > HG Finance
Divisions:	College of Business
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	21 Sep 2025 05:43
Last Modified:	21 Sep 2025 05:43
URI:	https://repo.uum.edu.my/id/eprint/32439

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