Shahid, Maryam and Mansoor, Rafiq and Shahid, Muhammad and Masood, Syed Athar (2025) Enhancing Service Efficiency in Utility Organizations through Quality Function Deployment. International Journal of Management Studies (IJMS), 32 (1). pp. 19-40. ISSN 2180-2467

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Abstract

Quality Function Deployment (QFD) is a powerful approach for establishing a strong relationship between a product or service and customer needs. It focuses on capturing the voice of the customer to enhance their satisfaction. In today’s competitive landscape, organizations must meet customer needs to thrive. This research focuses on utility-imparting organizations and aims to enhance customer satisfaction and service efficiency through the development of a correlation matrix. The study proposes an inductive framework and evaluates it using typical QFD techniques. Specifically, the research utilizes the House of Quality (HOQ) to improve organizational efficiency and customer satisfaction. The HOQ identifies key quality indicators by analyzing the relationship between customer needs (WHATs), and technical solutions (HOWs), as well as between different HOWs. The results of the HOQ analysis highlight the most crucial factors for improving service efficiency: effective customer service, a competitive and focused organization, accurate billing meters and methods, precise meter readings and billing, and prioritization of emergency response. The findings provide valuable guidelines for improving the efficiency of utility energy services

Item Type:	Article
Additional Information:	Quality function deployment, house of quality, voice of customer, technical solution, customer satisfaction, utility organization
Subjects:	H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	School of Business Management
Depositing User:	Mdm. Rozana Zakaria
Date Deposited:	15 Oct 2025 12:02
Last Modified:	15 Oct 2025 12:02
URI:	https://repo.uum.edu.my/id/eprint/32501

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