Özgen, Caner (2025) Developing and Validating a Scale to Measure Football Team Love. International Journal of Management Studies (IJMS), 32 (1). pp. 149-163. ISSN 2180-2467

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (717kB) | Preview

Abstract

Previous studies in sports marketing have shown that team love is a key factor influencing loyalty, satisfaction and positive word-of-mouth behaviours. Despite these positive findings, research on team love remains limited, and the concept’s theoretical framework is underdeveloped. The study aims to conceptualize football team love using a grounded theory approach and to develop a scale based on this conceptualization. Through a comprehensive literature review, as well as data obtained from focus group and in-depth interviews with football fans, the study delineated the unique conceptual dimensions of team love. Using data obtained from 452 Turkish football fans, exploratory factor analysis (EFA) revealed a three-dimensional (self-team integration, infinity, and passion-driven behaviours), 12-item structure. Confirmatory factor analysis (CFA) further validated and refined, a three-dimensional, nine�item measurement model. This research provides an in-depth, theory-based understanding of the unique construct of football team love, offering valuable insights for both academic and practical applications. The findings lay a foundation for further research and provide strategic guidance for sports marketers to foster stronger connections between football teams and their fans

Item Type:	Article
Uncontrolled Keywords:	Football team love, self–team integration, infinity, passion-driven behaviours, scale development
Subjects:	H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	School of Business Management
Depositing User:	Mdm. Rozana Zakaria
Date Deposited:	26 Oct 2025 05:56
Last Modified:	26 Oct 2025 05:56
URI:	https://repo.uum.edu.my/id/eprint/32507

Actions (login required)

View Item