Mhd Khotib, Nor Aina and Md Yusof, Syarifah (2022) Purchasing Decision Factors of Halal Logo Products and Muslim Products Among Muslim Consumers. Journal of Halal Service Research, 3 (2). pp. 45-54.

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (205kB) | Preview

Abstract

Muslim are compulsory to choose halal product. Hence, a good understanding of what is halal product is important as this will help Muslim consumer in choosing halal product available in the marketplace. Following the emergence of the “Buy Muslim First” or BMF issue, Muslim consumers are encouraged to purchase Muslim products rather than non-Muslim product. However, many of Muslim products do not have a halal logo. Therefore, this study was carried out to identify the perception of Muslim consumers towards “halal logo products” and “Muslim products” as well as determining factors for their selection. The study uses a qualitative approach. Informants were selected among the students of Universiti Utara Malaysia with a total of 22 students. This study employed interview as a data collection method. Interviews are conducted online using the Webex platform. Interview questions involve two main constructs, namely perception and determination of selection. Thematic analysis has been employed to analyze the qualitative data. The results showed that informants have a good awareness of halal logo products as most of them choose products with halal logos over Muslim products. This shows that the campaign of “Buy Muslim First” does not much influence Muslim consumers in the selection of product. The implication of this study is that Muslim entrepreneurs should improving the quality of their product buy applying for halal certification as the results of the study show that consumers are more concerned on products with halal logo

Item Type:	Article
Uncontrolled Keywords:	Halal, Muslim Products, Halal Products, Muslim Consumers
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Islamic Business School
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	26 Nov 2025 12:09
Last Modified:	26 Nov 2025 12:09
URI:	https://repo.uum.edu.my/id/eprint/32593

Actions (login required)

View Item