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Personal branding for librarians: The way forward

Syed Ahmad Alhady, Syed Mohammed Alhady and Zakaria, Azfahanee Zakaria (2010) Personal branding for librarians: The way forward. In: National Seminar on Information Technology in the Library, 3-5 August 2010, Bayview Hotel, Penang, Malaysia. (Unpublished)

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Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered. It is our reputation and legacy. Branding is a practice of producing trust which when we market our services, we do so with a promise to meet or exit the expectation of the customer. Academicians talk and discuss the importance of personal branding with fellow students all the time. However some students are just too sceptical to agree and follow the path and information which have been identified for them. Many students are unaware that personal branding does not happen overnight. It takes quite a while for a person to have a personal brand which would suit a person and does not look fake on him or her. This paper discusses the importance of personal branding for all future librarians and how it would assist them to succeed in the challenging working world. It also discuses on how UiTM would create and mould its outstanding future librarians.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: personal branding, future librarians, reputation, legacy
Subjects: Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Perpustakaan Sultanah Bahiyah
Depositing User: Mrs. Juwita Johari
Date Deposited: 10 Aug 2010 07:29
Last Modified: 10 Aug 2010 07:29

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